apartmenttherapy.com vs wayfair.ca
Market traction comparison · Updated Jul 2026
| apartmenttherapy.com | wayfair.ca | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 15.5M | wayfair.ca |
| Bounce Rate | 52.4% | 40.6% | wayfair.ca |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 9m | 15y 6m | apartmenttherapy.com |
wayfair.ca leads in 2 of 4 dimensions, while apartmenttherapy.com leads in 1.
Growth Momentum
| apartmenttherapy.com | wayfair.ca | Leads | |
|---|---|---|---|
| Monthly Visits | 7.6M | 15.5M | wayfair.ca |
| MoM Change | +6% | +15% | wayfair.ca |
| Avg. Session | 1m33s | 4m47s | wayfair.ca |
| Pages / Visit | 2.1 | 5.8 | wayfair.ca |
Growth Momentum · Insight
wayfair.ca is growing +15% while apartmenttherapy.com grows +6%. At current trajectory, wayfair.ca could close the traffic gap within 4 months.
Acquisition Strategy
| apartmenttherapy.com | wayfair.ca | Leads | |
|---|---|---|---|
| Primary Channel | Search 43% | Search 59% | |
| Bounce Rate | 52.4% | 40.6% | wayfair.ca |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 100%
Acquisition Strategy · Insight
apartmenttherapy.com acquires users primarily through Search (43%), while wayfair.ca relies on Search (59%). This reflects fundamentally different go-to-market strategies — apartmenttherapy.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.ca's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apartmenttherapy.com | wayfair.ca | Leads | |
|---|---|---|---|
| Domain Age | 24y 9m | 15y 6m | apartmenttherapy.com |
| Registered | Dec 2001 | Feb 2011 | |
| Expires | Dec 2026 | Feb 2027 |
Business Maturity · Insight
apartmenttherapy.com has been in the market for over a decade, indicating established presence.
Market Position
| apartmenttherapy.com | wayfair.ca | Leads | |
|---|---|---|---|
| Global Rank | #9.5K | #2.8K | wayfair.ca |
| Category Rank | #8 | #2 | wayfair.ca |
apartmenttherapy.com only
wayfair.ca only
Market Position · Insight
Each has untapped markets the other serves: apartmenttherapy.com could expand into Netherlands, China, while wayfair.ca could target Australia, France.
Key Takeaways
- •wayfair.ca is growing +15% while apartmenttherapy.com grows +6%. At current trajectory, wayfair.ca could close the traffic gap within 4 months.
- •apartmenttherapy.com acquires users primarily through Search (43%), while wayfair.ca relies on Search (59%). This reflects fundamentally different go-to-market strategies — apartmenttherapy.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.ca's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wayfair.ca receives 2.0x more monthly traffic than apartmenttherapy.com (15.5M vs 7.6M).
- •Both are growing, with wayfair.ca accelerating faster at +15% vs +6%.
- •wayfair.ca keeps visitors significantly longer (4m47s avg session vs apartmenttherapy.com's 1m33s), suggesting deeper product engagement or stickier content.
- •wayfair.ca has a 12 percentage point lower bounce rate (41% vs 52%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026