truecaller.com vs usphonebook.com

Market traction comparison · Updated Jul 2026

truecaller.com favicontruecaller.com
VS
usphonebook.com faviconusphonebook.com
 truecaller.comusphonebook.comLeads
Monthly Visits18.8M6.5Mtruecaller.com
Bounce Rate48.1%39.6%usphonebook.com
SEO & Keywords3030Tie
Domain Age17y 7m25y 8musphonebook.com

usphonebook.com leads in 2 of 4 dimensions, while truecaller.com leads in 1.

Growth Momentum

Growth Momentum
truecaller.comusphonebook.com
 truecaller.comusphonebook.comLeads
Monthly Visits18.8M6.5Mtruecaller.com
MoM Change+14%+20%usphonebook.com
Avg. Session1m05s3m49susphonebook.com
Pages / Visit2.45.1usphonebook.com

Growth Momentum · Insight

usphonebook.com is growing +20% while truecaller.com grows +14%. At current trajectory, usphonebook.com could close the traffic gap within 9 months.

Acquisition Strategy

 truecaller.comusphonebook.comLeads
Primary ChannelSearch 66%Search 63%
Bounce Rate48.1%39.6%usphonebook.com
SEO & Keywords3030
truecaller.com
Search 66%Direct 28%Social 3%Referral 2%Email 1%
usphonebook.com
Search 63%Direct 32%Social 2%Referral 2%
SearchDirectSocialReferralPaidEmail
35
truecaller.com OnlySharedusphonebook.com Only

Keyword Overlap Rate: 140%

KeywordVolumetruecaller.comusphonebook.com
us phone lookup free1.3K#3#1

Acquisition Strategy · Insight

truecaller.com acquires users primarily through Search (66%), while usphonebook.com relies on Search (63%). This reflects fundamentally different go-to-market strategies — usphonebook.com's higher direct traffic suggests stronger brand recognition or product-led growth, while truecaller.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 truecaller.comusphonebook.comLeads
Domain Age17y 7m25y 8musphonebook.com
RegisteredJan 2009Dec 2000
ExpiresJan 2035Dec 2026

Business Maturity · Insight

usphonebook.com has been in the market for over a decade, indicating established presence.

Market Position

 truecaller.comusphonebook.comLeads
Global Rank#3.4K#7.1Ktruecaller.com
Category Rank#20#191truecaller.com
truecaller.comusphonebook.com
🇺🇸 United States
15%
96%
🇮🇳 India
20%
0%

truecaller.com only

🇮🇹 Italy 5%🌐 South Africa 4%🌐 Malaysia 3%

usphonebook.com only

🇨🇦 Canada 1%🇬🇧 United Kingdom 0%🌐 Pakistan 0%

Market Position · Insight

usphonebook.com is heavily concentrated in United States (96%), creating dependency risk on a single market. truecaller.com has a more diversified audience.

Each has untapped markets the other serves: truecaller.com could expand into Canada, United Kingdom, Pakistan, while usphonebook.com could target Italy, South Africa, Malaysia.

Key Takeaways

  • usphonebook.com is growing +20% while truecaller.com grows +14%. At current trajectory, usphonebook.com could close the traffic gap within 9 months.
  • truecaller.com acquires users primarily through Search (66%), while usphonebook.com relies on Search (63%). This reflects fundamentally different go-to-market strategies — usphonebook.com's higher direct traffic suggests stronger brand recognition or product-led growth, while truecaller.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • truecaller.com receives 2.9x more monthly traffic than usphonebook.com (18.8M vs 6.5M).
  • Both are growing, with usphonebook.com accelerating faster at +20% vs +14%.
  • usphonebook.com keeps visitors significantly longer (3m49s avg session vs truecaller.com's 1m05s), suggesting deeper product engagement or stickier content.
  • usphonebook.com has a 9 percentage point lower bounce rate (40% vs 48%), indicating better landing page relevance or more targeted traffic.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026