spokeo.com vs truecaller.com
Market traction comparison · Updated Jul 2026
| spokeo.com | truecaller.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.5M | 18.8M | truecaller.com |
| Bounce Rate | 44.3% | 48.1% | spokeo.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 20y 5m | 17y 7m | spokeo.com |
spokeo.com leads in 2 of 4 dimensions, while truecaller.com leads in 1.
Growth Momentum
| spokeo.com | truecaller.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.5M | 18.8M | truecaller.com |
| MoM Change | +9% | +14% | truecaller.com |
| Avg. Session | 3m42s | 1m05s | spokeo.com |
| Pages / Visit | 4.4 | 2.4 | spokeo.com |
Growth Momentum · Insight
truecaller.com receives 1.8x more monthly traffic than spokeo.com (18.8M vs 10.5M).
Acquisition Strategy
| spokeo.com | truecaller.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 62% | Search 66% | |
| Bounce Rate | 44.3% | 48.1% | spokeo.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 500%
| Keyword | Volume | spokeo.com | truecaller.com |
|---|---|---|---|
| us phone lookup free | 1.3K | #10 | #3 |
Acquisition Strategy · Insight
spokeo.com acquires users primarily through Search (62%), while truecaller.com relies on Search (66%). This reflects fundamentally different go-to-market strategies — spokeo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while truecaller.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| spokeo.com | truecaller.com | Leads | |
|---|---|---|---|
| Domain Age | 20y 5m | 17y 7m | spokeo.com |
| Registered | Apr 2006 | Jan 2009 | |
| Expires | Apr 2027 | Jan 2035 |
Business Maturity · Insight
spokeo.com has been in the market for over a decade, indicating established presence.
Market Position
| spokeo.com | truecaller.com | Leads | |
|---|---|---|---|
| Global Rank | #4.6K | #3.4K | truecaller.com |
| Category Rank | #12 | #20 | spokeo.com |
spokeo.com only
truecaller.com only
Market Position · Insight
spokeo.com is heavily concentrated in United States (86%), creating dependency risk on a single market. truecaller.com has a more diversified audience.
Each has untapped markets the other serves: spokeo.com could expand into Italy, South Africa, Malaysia, while truecaller.com could target United Kingdom, Germany, Canada.
Key Takeaways
- •truecaller.com receives 1.8x more monthly traffic than spokeo.com (18.8M vs 10.5M).
- •spokeo.com acquires users primarily through Search (62%), while truecaller.com relies on Search (66%). This reflects fundamentally different go-to-market strategies — spokeo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while truecaller.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •truecaller.com has 1.8x more traffic (18.8M vs 10.5M), though both operate at comparable scale.
- •spokeo.com keeps visitors significantly longer (3m42s avg session vs truecaller.com's 1m05s), suggesting deeper product engagement or stickier content.
- •They share 50 keywords (500% overlap), indicating direct search competition.
- •spokeo.com depends on a single country for 86% of traffic, while truecaller.com is spread across more markets — lower geographic risk.
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Report based on data from July 2026