ua.edu vs worldatlas.com
Market traction comparison · Updated Jul 2026
| ua.edu | worldatlas.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.1M | 8.5M | worldatlas.com |
| Bounce Rate | 38.0% | 64.3% | ua.edu |
| SEO & Keywords | 29 | 30 | worldatlas.com |
| Domain Age | — | 30y 3m |
worldatlas.com leads in 2 of 3 dimensions, while ua.edu leads in 1.
Growth Momentum
| ua.edu | worldatlas.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.1M | 8.5M | worldatlas.com |
| MoM Change | +27% | +7% | ua.edu |
| Avg. Session | 3m24s | 0m51s | ua.edu |
| Pages / Visit | 4.5 | 1.5 | ua.edu |
Growth Momentum · Insight
worldatlas.com receives 4.0x more monthly traffic than ua.edu (8.5M vs 2.1M).
Acquisition Strategy
| ua.edu | worldatlas.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 33% | Search 52% | |
| Bounce Rate | 38.0% | 64.3% | ua.edu |
| SEO & Keywords | 29 | 30 | worldatlas.com |
Keyword Overlap Rate: 34%
Acquisition Strategy · Insight
ua.edu acquires users primarily through Direct (33%), while worldatlas.com relies on Search (52%). This reflects fundamentally different go-to-market strategies — worldatlas.com's higher direct traffic suggests stronger brand recognition or product-led growth, while worldatlas.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ua.edu | worldatlas.com | Leads | |
|---|---|---|---|
| Domain Age | — | 30y 3m | |
| Registered | — | May 1996 | |
| Expires | — | Jul 2026 |
Market Position
| ua.edu | worldatlas.com | Leads | |
|---|---|---|---|
| Global Rank | #24.9K | #9.8K | worldatlas.com |
| Category Rank | #181 | #7 | worldatlas.com |
ua.edu only
worldatlas.com only
Market Position · Insight
Each has untapped markets the other serves: ua.edu could expand into Canada, Australia, while worldatlas.com could target Sweden, Mexico.
Key Takeaways
- •worldatlas.com receives 4.0x more monthly traffic than ua.edu (8.5M vs 2.1M).
- •ua.edu acquires users primarily through Direct (33%), while worldatlas.com relies on Search (52%). This reflects fundamentally different go-to-market strategies — worldatlas.com's higher direct traffic suggests stronger brand recognition or product-led growth, while worldatlas.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •worldatlas.com receives 4.0x more monthly traffic than ua.edu (8.5M vs 2.1M).
- •Both are growing, with ua.edu accelerating faster at +27% vs +7%.
- •ua.edu keeps visitors significantly longer (3m24s avg session vs worldatlas.com's 0m51s), suggesting deeper product engagement or stickier content.
- •ua.edu has a 26 percentage point lower bounce rate (38% vs 64%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026