upenn.edu vs yale.edu
Market traction comparison · Updated Jul 2026
| upenn.edu | yale.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 9.2M | 7.8M | upenn.edu |
| Bounce Rate | 44.5% | 49.4% | upenn.edu |
| SEO & Keywords | 30 | 30 | Tie |
upenn.edu leads in 2 of 3 dimensions, while yale.edu leads in 0.
Growth Momentum
| upenn.edu | yale.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 9.2M | 7.8M | upenn.edu |
| MoM Change | +22% | +13% | upenn.edu |
| Avg. Session | 3m34s | 3m01s | upenn.edu |
| Pages / Visit | 5.3 | 3.7 | upenn.edu |
Growth Momentum · Insight
upenn.edu is growing +22% while yale.edu grows +13%. At current trajectory, upenn.edu could close the traffic gap within 1 months.
Acquisition Strategy
| upenn.edu | yale.edu | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Search 50% | |
| Bounce Rate | 44.5% | 49.4% | upenn.edu |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
| Keyword | Volume | upenn.edu | yale.edu |
|---|---|---|---|
| resume template | 241.3K | #9 | #6 |
Acquisition Strategy · Insight
upenn.edu acquires users primarily through Search (44%), while yale.edu relies on Search (50%). This reflects fundamentally different go-to-market strategies — upenn.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while yale.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| upenn.edu | yale.edu | Leads | |
|---|---|---|---|
| Global Rank | #5.4K | #7.5K | upenn.edu |
| Category Rank | #19 | #45 | upenn.edu |
Key Takeaways
- •upenn.edu is growing +22% while yale.edu grows +13%. At current trajectory, upenn.edu could close the traffic gap within 1 months.
- •upenn.edu acquires users primarily through Search (44%), while yale.edu relies on Search (50%). This reflects fundamentally different go-to-market strategies — upenn.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while yale.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •Both are growing, with upenn.edu accelerating faster at +22% vs +13%.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026