uw.edu vs wisc.edu

Market traction comparison · Updated Jul 2026

uw.edu

wisc.edu

	uw.edu	wisc.edu	Leads
Monthly Visits	5.7M	7.1M	wisc.edu
Bounce Rate	36.9%	44.2%	uw.edu
SEO & Keywords	30	30	Tie

uw.edu leads in 1 of 3 dimensions, while wisc.edu leads in 1.

Growth Momentum

uw.eduwisc.edu

	uw.edu	wisc.edu	Leads
Monthly Visits	5.7M	7.1M	wisc.edu
MoM Change	-21%	+6%	wisc.edu
Avg. Session	6m12s	5m15s	uw.edu
Pages / Visit	8.4	5.5	uw.edu

Growth Momentum · Insight

wisc.edu is growing faster (+6%) but visitors stay 1.2x shorter (5m15s vs 6m12s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	uw.edu	wisc.edu	Leads
Primary Channel	Direct 56%	Direct 40%
Bounce Rate	36.9%	44.2%	uw.edu
SEO & Keywords	30	30	—

uw.edu

Search 31%Direct 56%Social 3%Referral 6%Email 4%

wisc.edu

Search 37%Direct 40%Social 4%Referral 14%Email 5%

SearchDirectSocialReferralPaidEmail

uw.edu OnlySharedwisc.edu Only

Keyword Overlap Rate: 1900%

Acquisition Strategy · Insight

uw.edu acquires users primarily through Direct (56%), while wisc.edu relies on Direct (40%). This reflects fundamentally different go-to-market strategies — uw.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while wisc.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Market Position

	uw.edu	wisc.edu	Leads
Global Rank	#7.5K	#7.0K	wisc.edu
Category Rank	#28	#29	uw.edu

uw.eduwisc.edu

🇺🇸 United States

91%

83%

🇨🇦 Canada

🇬🇧 United Kingdom

🇮🇳 India

uw.edu only

🌐 Kenya 1%

wisc.edu only

🌐 Philippines 1%

Market Position · Insight

Each has untapped markets the other serves: uw.edu could expand into Philippines, while wisc.edu could target Kenya.

Key Takeaways

•uw.edu is losing traffic (-21%) despite 5.7M monthly visits. wisc.edu's +6% growth puts it on a trajectory to overtake.
•wisc.edu is growing faster (+6%) but visitors stay 1.2x shorter (5m15s vs 6m12s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•uw.edu acquires users primarily through Direct (56%), while wisc.edu relies on Direct (40%). This reflects fundamentally different go-to-market strategies — uw.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while wisc.edu's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•wisc.edu has 1.2x more traffic (7.1M vs 5.7M), though both operate at comparable scale.
•wisc.edu is growing (+6%) while uw.edu is declining (-21%).
•They share 57 keywords (1900% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

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