utah.gov vs uw.edu
Market traction comparison · Updated Jul 2026
| utah.gov | uw.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 8.3M | 5.7M | utah.gov |
| Bounce Rate | 34.5% | 36.9% | utah.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | — |
utah.gov leads in 2 of 3 dimensions, while uw.edu leads in 0.
Growth Momentum
| utah.gov | uw.edu | Leads | |
|---|---|---|---|
| Monthly Visits | 8.3M | 5.7M | utah.gov |
| MoM Change | -6% | -21% | utah.gov |
| Avg. Session | 5m36s | 6m12s | uw.edu |
| Pages / Visit | 6.6 | 8.4 | uw.edu |
Growth Momentum · Insight
utah.gov receives 1.4x more monthly traffic than uw.edu (8.3M vs 5.7M).
Acquisition Strategy
| utah.gov | uw.edu | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 56% | |
| Bounce Rate | 34.5% | 36.9% | utah.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
utah.gov acquires users primarily through Direct (45%), while uw.edu relies on Direct (56%). This reflects fundamentally different go-to-market strategies — uw.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| utah.gov | uw.edu | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | — | |
| Registered | Oct 1997 | — | |
| Expires | Sep 2026 | — |
Market Position
| utah.gov | uw.edu | Leads | |
|---|---|---|---|
| Global Rank | #5.3K | #7.5K | utah.gov |
| Category Rank | #25 | #28 | utah.gov |
utah.gov only
uw.edu only
Market Position · Insight
Each has untapped markets the other serves: utah.gov could expand into Kenya, while uw.edu could target Philippines.
Key Takeaways
- •utah.gov receives 1.4x more monthly traffic than uw.edu (8.3M vs 5.7M).
- •utah.gov acquires users primarily through Direct (45%), while uw.edu relies on Direct (56%). This reflects fundamentally different go-to-market strategies — uw.edu's higher direct traffic suggests stronger brand recognition or product-led growth, while utah.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •utah.gov has 1.4x more traffic (8.3M vs 5.7M), though both operate at comparable scale.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026