impress.co.jp vs wired.jp
Market traction comparison · Updated Jul 2026
| impress.co.jp | wired.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 39.4M | 2.1M | impress.co.jp |
| Bounce Rate | 60.0% | 82.7% | impress.co.jp |
| SEO & Keywords | 30 | 30 | Tie |
impress.co.jp leads in 2 of 3 dimensions, while wired.jp leads in 0.
Growth Momentum
| impress.co.jp | wired.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 39.4M | 2.1M | impress.co.jp |
| MoM Change | -2% | +9% | wired.jp |
| Avg. Session | 1m33s | 0m49s | impress.co.jp |
| Pages / Visit | 2.1 | 1.3 | impress.co.jp |
Growth Momentum · Insight
wired.jp is growing faster (+9%) but visitors stay 1.9x shorter (0m49s vs 1m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| impress.co.jp | wired.jp | Leads | |
|---|---|---|---|
| Primary Channel | Direct 48% | Search 47% | |
| Bounce Rate | 60.0% | 82.7% | impress.co.jp |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
impress.co.jp acquires users primarily through Direct (48%), while wired.jp relies on Search (47%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while wired.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| impress.co.jp | wired.jp | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #37.9K | impress.co.jp |
| Category Rank | #1 | #90 | impress.co.jp |
impress.co.jp only
wired.jp only
Market Position · Insight
Each has untapped markets the other serves: impress.co.jp could expand into Malaysia, United Kingdom, while wired.jp could target Taiwan, China.
Key Takeaways
- •impress.co.jp is losing traffic (-2%) despite 39.4M monthly visits. wired.jp's +9% growth puts it on a trajectory to overtake.
- •wired.jp is growing faster (+9%) but visitors stay 1.9x shorter (0m49s vs 1m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •impress.co.jp acquires users primarily through Direct (48%), while wired.jp relies on Search (47%). This reflects fundamentally different go-to-market strategies — impress.co.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while wired.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •impress.co.jp receives 18.7x more monthly traffic than wired.jp (39.4M vs 2.1M).
- •wired.jp is growing (+9%) while impress.co.jp is declining (-2%).
- •impress.co.jp keeps visitors significantly longer (1m33s avg session vs wired.jp's 0m49s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026