bankrate.com
DR 90by AhrefsMedium Opportunity ยท 60/100

About bankrate.com

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Categoryfinance/finance
7.7MMonthly Visits
-7%Monthly Trend
Mar 1995Domain Age

Competitive Landscape Overview

6Competitors
4.0MAvg. Traffic
2Avg. Keyword Overlap
26yAvg. Domain Age

Top Competitors

usalearning.gov

usalearning.gov

๐Ÿ”— 3 keyword overlap
74.7K/mo+15%Mar 2005

Shares 3 keywords including "mortgage calculator"

nerdwallet.com

nerdwallet.com

๐Ÿ”— 2 keyword overlap

Compare business charge cards like Ink Business Premier and Capital One Spark Cash, which let companies spend without a preset credit limit.

23.1M/mo+5%Feb 2009

Shares 2 keywords including "mortgage calculator"

fanniemae.com

fanniemae.com

๐Ÿ”— 2 keyword overlap

Fannie Maeโ€™s quarterly and annual financial results inform you about Fannie Maeโ€™s business plans, business strategies, and future.

845.8K/mo+5%Apr 1995

Shares 2 keywords including "mortgage calculator"

financialmentor.com

financialmentor.com

๐Ÿ”— 2 keyword overlap

Your budget is the foundation of your wealth plan - the cornerstone. If you think budgeting is about sacrifice and discipline then you are missing out.

126.8K/mo+11%Sep 1999

Shares 2 keywords including "mortgage calculator"

westmark.org

westmark.org

๐Ÿ”— 2 keyword overlap

Business credit cards designed for flexibility or rewards. Choose Obsidian for low rates and balance transfers, or Obsidian Elite for up to 2% cash back on purchases.

82.3K/mo-17%Oct 1995

Shares 2 keywords including "mortgage calculator"

artisansbank.com

artisansbank.com

๐Ÿ”— 2 keyword overlap

a strong, local, independent financial institution serving delaware and the surrounding communities.

69.6K/mo+22%Aug 1996

Shares 2 keywords including "mortgage calculator"

Competitors identified by shared traffic-driving keywords

Keyword Battle: bankrate.com vs Competitors

KeywordSearch Volumebankrate.comCompetitor
amextravel63,590#7nerdwallet.com #6โœ— Behind

Traffic Comparison

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countrybankrate.comusalearning.govnerdwallet.comfanniemae.comfinancialmentor.comwestmark.org
๐Ÿ‡บ๐Ÿ‡ธ US
93%
78%
94%
93%
80%
98%
๐Ÿ‡จ๐Ÿ‡ฆ CA
1%
2%
1%
0%
4%
0%
๐Ÿ‡ณ๐Ÿ‡ฌ NGโ€”
3%
โ€”
0%
2%
2%
๐Ÿ‡ฎ๐Ÿ‡ณ IN
1%
3%
0%
1%
1%
0%
๐Ÿ‡ฌ๐Ÿ‡ง GB
0%
3%
0%
โ€”
2%
0%
๐Ÿ‡ฉ๐Ÿ‡ช DEโ€”
2%
0%
โ€”
2%
โ€”

Market Opportunities

๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 0 competitors competitors โ€” market is fragmented
๐Ÿ‡ณ๐Ÿ‡ฌ NG: No dominant player among 0 competitors competitors โ€” market is fragmented
๐Ÿ‡ฎ๐Ÿ‡ณ IN: No dominant player among 0 competitors competitors โ€” market is fragmented

Domain Age Comparison

How does bankrate.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report