nerdwallet.com

nerdwallet.com

nerdwallet.com
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DR 90by AhrefsMedium Opportunity · 60/100

About

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Categoryfinance/finance
Top 2,115
Global Rank
United States 94%
Top Market
+5%
Monthly Trend
52% Bounce
Engagement Signal

Monthly Visits

23,061,484

↑5.4% vs last month

Bounce Rate

51.8%

Pages / Visit

3.4

Avg. Session

2m 9s

Domain Age

17.3 years

Traffic

#2,115Global Rank
#451Country Rank (840)
#4Category Rank · Finance
Traffic Trend
↑5.4%
Traffic Sources
Organic Search
50.4%
Direct
9.2%
Social
1.7%
Referral
3.4%
Paid
32.8%
Email
2.4%

Active ad spend: 32.8% from paid traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
94.1%
🇨🇦CanadaCA
1.2%
Top 3 countries account for 95.7% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
mortgage calculator864.9K$0.81$30.2K
compound interest calculator682.7K$0.74$119.6K
high yield savings account153.8K$8.02$40.3K
retirement calculator128.9K$2.04$84.0K
nerdwallet100.8K$8.12$106.5K
SERP Rankings
KeywordRanking URL
stripe#7📄www.nerdwallet.com/business/software/learn/what-is-stripe2,745,370$2.56
amex travel#6📄www.nerdwallet.com/travel/learn/amex-travel-portal-guide281,750$2.31
orbitz#6📄www.nerdwallet.com/travel/learn/the-pros-and-cons-of-orbitz178,280$0.34
visible#4📄www.nerdwallet.com/finance/learn/visible-phone-service105,630$3.10
shop pay#6📄www.nerdwallet.com/business/software/reviews/shop-pay70,070$1.64

Growth Readout

Paid traffic at 33% — actively spending on ads

Global rank top 2.1K — established player in the space

Traffic concentrated in United States (94%) — high geographic dependency

3 tracked competitors in this category — competitive landscape is well-defined

How does nerdwallet.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

bankrate.com

bankrate.com

🔗 2 keyword overlap

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

7.7M/mo-7%Mar 1995

Shares 2 keywords including "mortgage calculator"

nerdwallet.com vs bankrate.com →Visit Website ↗

financialmentor.com

financialmentor.com

🔗 2 keyword overlap

Your budget is the foundation of your wealth plan - the cornerstone. If you think budgeting is about sacrifice and discipline then you are missing out.

126.8K/mo+11%Sep 1999

Shares 2 keywords including "mortgage calculator"

nerdwallet.com vs financialmentor.com →Visit Website ↗

usalearning.gov

usalearning.gov

🔗 2 keyword overlap
74.7K/mo+15%Mar 2005

Shares 2 keywords including "mortgage calculator"

nerdwallet.com vs usalearning.gov →Visit Website ↗
View full competitive analysis of nerdwallet.com →

Report based on data from May 2026

See a sample report