bankrate.com
DR 90by AhrefsMedium Opportunity · 60/100

About

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

Categoryfinance/finance
Top 7,596
Global Rank
United States 93%
Top Market
-7%
Monthly Trend
51% Bounce
Engagement Signal

Monthly Visits

7,746,076

6.9% vs last month

Bounce Rate

50.8%

Pages / Visit

3.0

Avg. Session

2m 15s

Domain Age

31.3 years

Traffic

#7,596Global Rank
#1,578Country Rank (840)
#27Category Rank · Finance
Traffic Trend
6.9%
Traffic Sources
Organic Search
60.3%
Direct
18.8%
Social
1.3%
Referral
6.4%
Paid
11.5%
Email
1.7%

SEO-dependent: 60.3% from organic search

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
93.4%
Top 3 countries account for 94.8% of traffic — high geographic concentration

SEO & Keywords

Growth Readout

Global rank top 7.6K — established player in the space

Traffic concentrated in United States (93%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does bankrate.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

usalearning.gov

usalearning.gov

🔗 3 keyword overlap
74.7K/mo+15%Mar 2005

Shares 3 keywords including "mortgage calculator"

nerdwallet.com

nerdwallet.com

🔗 2 keyword overlap

Compare business charge cards like Ink Business Premier and Capital One Spark Cash, which let companies spend without a preset credit limit.

23.1M/mo+5%Feb 2009

Shares 2 keywords including "mortgage calculator"

fanniemae.com

fanniemae.com

🔗 2 keyword overlap

Fannie Mae’s quarterly and annual financial results inform you about Fannie Mae’s business plans, business strategies, and future.

845.8K/mo+5%Apr 1995

Shares 2 keywords including "mortgage calculator"

financialmentor.com

financialmentor.com

🔗 2 keyword overlap

Your budget is the foundation of your wealth plan - the cornerstone. If you think budgeting is about sacrifice and discipline then you are missing out.

126.8K/mo+11%Sep 1999

Shares 2 keywords including "mortgage calculator"

westmark.org

westmark.org

🔗 2 keyword overlap

Business credit cards designed for flexibility or rewards. Choose Obsidian for low rates and balance transfers, or Obsidian Elite for up to 2% cash back on purchases.

82.3K/mo-17%Oct 1995

Shares 2 keywords including "mortgage calculator"

Report based on data from May 2026

See a sample report