lowes.com
DR 88by AhrefsMedium Opportunity · 60/100

Market Landscape

About lowes.com

Shop tools, appliances, building supplies, carpet, bathroom, lighting and more. Pros can take advantage of Pro offers, credit and business resources.

Categoryhome_and_garden/home_improvement_and_maintenance
149.1MMonthly Visits
+15%Monthly Trend
Jun 1995Domain Age
3Competitors
255.6MAvg. Traffic
6Avg. Keyword Overlap
31yAvg. Domain Age

Market Landscape · Insight

lowes.com has 0.6x the average traffic — 2 of 3 competitors have more traffic. Differentiation or growth acceleration needed.

Keyword Battlefield

homedepot.com favicon

homedepot.com

homedepot.com

🔗 10 keyword overlap

Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.

222.0M/mo+14%Aug 1992

Shares 10 keywords including "bricks"

walmart.com favicon

walmart.com

walmart.com

🔗 4 keyword overlap

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

514.8M/mo+7%Feb 1995

Shares 4 keywords including "pickaxe"

menards.com favicon

menards.com

menards.com

🔗 3 keyword overlap
30.1M/mo+19%May 1997

Shares 3 keywords including "toilets near me"

Competitors identified by shared traffic-driving keywords

KeywordSearch Volumelowes.comCompetitor
bricks77,190#5homedepot.com #1✗ Behind
workbench37,820#3homedepot.com #1✗ Behind
pickaxe36,970#7homedepot.com #3✗ Behind
calk20,570#4homedepot.com #1✗ Behind
toilets near me2,860#2homedepot.com #1✗ Behind
dreamline2,770#4homedepot.com #3✗ Behind
goover2,070#7homedepot.com #5✗ Behind
brisk it1,300#8homedepot.com #6✗ Behind
electrical raceway1,200#9homedepot.com #1✗ Behind
water purifier near me1,070#1homedepot.com #2✓ Leading

Keyword Battlefield · Insight

lowes.com trails on the majority of contested keywords — homedepot.com leads on 1 terms. Targeted content and backlink strategy needed for the highest-value keywords.

Traffic Arena

lowes.com
149.1M+15%
homedepot.com
222.0M+14%
walmart.com
514.8M+7%
menards.com
30.1M+19%
SearchDirectSocialReferralPaidEmail
lowes.comCompetitor avg
🇺🇸 US
98%
97%
🇨🇦 CA
1%
1%
🇮🇳 IN
1%
0%
🇲🇽 MX
0%
0%
🇬🇧 GB
0%
0%

Top Competitors only

🌐 CN 0%

Traffic Arena · Insight

4 competitors growing, 0 declining. lowes.com acquires primarily through Search. Channel mix similar to competitors — no clear acquisition differentiation.

lowes.com and competitors share 5 common markets led by US. High geographic overlap means differentiation must come from product, not region.

How does lowes.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report