lowes.com
DR 88by AhrefsMedium Opportunity · 60/100
31y1995-06-28Domain Age
149.1M+15%Monthly Visits
Search 50%United States 98%Primary Channel
3Competitors

Product Identity

About

Shop tools, appliances, building supplies, carpet, bathroom, lighting and more. Pros can take advantage of Pro offers, credit and business resources.

Categoryhome_and_garden/home_improvement_and_maintenance

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

149,141,950

15.4% vs last month

Bounce Rate

38.4%

Pages / Visit

4.9

Avg. Session

4m 26s

Domain Age

31 years

#206Global Rank
#57Country Rank (840)
#1Category Rank · Home_Improvement_and_Maintenance
Traffic Trend
15.4%

Growth Profile · Insight

Monthly visits of 149.1M with 4m26s average session. A moderate bounce rate (38%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources
Organic Search
50.5%
Direct
28.3%
Social
3.2%
Referral
1.9%
Paid
13.9%
Email
2.1%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
97.8%
Top 3 countries account for 99.1% of traffic — high geographic concentration
Top Keywords
Keyword
lowes3.7M$0.40$5213.0K
lowe's162.6K$0.41$278.7K
lowes near me90.1K$0.30$169.6K
lowes careers52.8K$0.73$91.7K
lowe's home improvement21.0K$0.37$85.5K

Acquisition Engine · Insight

Search is the primary acquisition channel (50%), ranking for 5 keywords with traffic concentrated in United States (98%). Heavy reliance on one channel creates vulnerability.

How does lowes.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

homedepot.com favicon

homedepot.com

homedepot.com

🔗 10 keyword overlap

Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.

222.0M/mo+14%Aug 1992

Shares 10 keywords including "bricks"

walmart.com favicon

walmart.com

walmart.com

🔗 4 keyword overlap

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

514.8M/mo+7%Feb 1995

Shares 4 keywords including "pickaxe"

menards.com favicon

menards.com

menards.com

🔗 3 keyword overlap
30.1M/mo+19%May 1997

Shares 3 keywords including "toilets near me"

Competitive Landscape · Insight

Competes with 3 products. Closest competitor homedepot.com shares 10 keywords at 222.0M/mo — competition intensity is medium.

Report based on data from May 2026

See a sample report