nerdwallet.com
DR 90by AhrefsMedium Opportunity ยท 60/100

About nerdwallet.com

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Categoryfinance/finance
23.1MMonthly Visits
+5%Monthly Trend
Feb 2009Domain Age

Competitive Landscape Overview

3Competitors
2.6MAvg. Traffic
2Avg. Keyword Overlap
26yAvg. Domain Age

Top Competitors

bankrate.com

bankrate.com

๐Ÿ”— 2 keyword overlap

Your bank has a mortage rate. Bankrate has a better one. Access verified data and personalized tools on the platform built to put your financial goals first.

7.7M/mo-7%Mar 1995

Shares 2 keywords including "mortgage calculator"

financialmentor.com

financialmentor.com

๐Ÿ”— 2 keyword overlap

Your budget is the foundation of your wealth plan - the cornerstone. If you think budgeting is about sacrifice and discipline then you are missing out.

126.8K/mo+11%Sep 1999

Shares 2 keywords including "mortgage calculator"

usalearning.gov

usalearning.gov

๐Ÿ”— 2 keyword overlap
74.7K/mo+15%Mar 2005

Shares 2 keywords including "mortgage calculator"

Competitors identified by shared traffic-driving keywords

Keyword Battle: nerdwallet.com vs Competitors

KeywordSearch Volumenerdwallet.comCompetitor
amextravel63,590#6bankrate.com #7โœ“ Leading

Traffic Comparison

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countrynerdwallet.combankrate.comfinancialmentor.comusalearning.gov
๐Ÿ‡บ๐Ÿ‡ธ US
94%
93%
80%
78%
๐Ÿ‡จ๐Ÿ‡ฆ CA
1%
1%
4%
2%
๐Ÿ‡ฎ๐Ÿ‡ณ IN
0%
1%
1%
3%
๐Ÿ‡ณ๐Ÿ‡ฌ NGโ€”โ€”
2%
3%
๐Ÿ‡ฌ๐Ÿ‡ง GB
0%
0%
2%
3%
๐Ÿ‡ฉ๐Ÿ‡ช DE
0%
โ€”
2%
2%

Market Opportunities

๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 0 competitors competitors โ€” market is fragmented
๐Ÿ‡ฎ๐Ÿ‡ณ IN: No dominant player among 0 competitors competitors โ€” market is fragmented
๐Ÿ‡ฌ๐Ÿ‡ง GB: No dominant player among 0 competitors competitors โ€” market is fragmented

Domain Age Comparison

How does nerdwallet.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report