nike.com
DR 90by AhrefsMedium Opportunity · 60/100

Market Landscape

About nike.com

Nike delivers innovative products, experiences and services to inspire athletes.

Categorylifestyle/fashion_and_apparel
117.0MMonthly Visits
+7%Monthly Trend
Mar 1995Domain Age
2Competitors
6.8MAvg. Traffic
2Avg. Keyword Overlap
29yAvg. Domain Age

Market Landscape · Insight

2 competitors averaging 29y and 6.8M/mo. nike.com is leading in this market — dominant position but watch for emerging challengers..

Keyword Battlefield

finishline.com favicon

finishline.com

finishline.com

🔗 2 keyword overlap

Shop Finish Line for basketball sneakers, running shoes, casual shoes & athletic gear from top brands like Nike, Jordan, adidas, Under Armour & more.

8.2M/mo+4%Jan 1999

Shares 2 keywords including "nike"

champssports.com favicon

champssports.com

champssports.com

🔗 2 keyword overlap

get your head-to-toe hook up on the latest shoes and clothing from jordan, nike, adidas, and more. free shipping for flx members.

5.5M/mo+33%May 1995

Shares 2 keywords including "nike"

Competitors identified by shared traffic-driving keywords

KeywordSearch Volumenike.comCompetitor
spikes20,070#1champssports.com #10✓ Leading

Keyword Battlefield · Insight

nike.com leads on 1 of 1 contested keywords, but ranks higher on 0 high-volume terms — a localized threat to watch.

Traffic Arena

SearchDirectSocialReferralPaidEmail
nike.comCompetitor avg
🇺🇸 US
38%
90%
🇬🇧 GB
5%
0%
🇲🇽 MX
4%
0%
🇰🇷 KR
4%
1%

nike.com only

🇯🇵 JP 4%

Top Competitors only

🇨🇦 CA 2%

Traffic Arena · Insight

3 competitors growing, 0 declining. nike.com acquires primarily through Search. Channel mix similar to competitors — no clear acquisition differentiation.

nike.com leads in 4 of 4 shared markets (e.g. US at 38% vs competitors' 90%). Competitors have exclusive presence in CA — potential expansion markets.

How does nike.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report