roll20.net
DR 77by AhrefsMedium Opportunity ยท 60/100

About roll20.net

Easily create characters, organize games, purchase content, find players, and customize your story for your group - all in your browser.

Categorygames/roleplaying_games
9.8MMonthly Visits
+3%Monthly Trend
Mar 2012Domain Age

Competitive Landscape Overview

15Competitors
18.6MAvg. Traffic
3Avg. Keyword Overlap
17yAvg. Domain Age

Top Competitors

dndbeyond.com

dndbeyond.com

๐Ÿ”— 5 keyword overlap

D&D Beyond Basic Rules Everything you need to get started playing D&D on D&D Beyond! Players Playing the Game Rhythm of Pl...

14.8M/mo+10%Feb 2017

Shares 5 keywords including "dnd character creator"

merriam-webster.com

merriam-webster.com

๐Ÿ”— 4 keyword overlap

Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.

63.1M/mo+7%Feb 1999

Shares 4 keywords including "shield"

heroforge.com

heroforge.com

๐Ÿ”— 4 keyword overlap

hero forgeยฎ is an online character design application that lets users create and buy customized tabletop miniatures and statuettes.

2.4M/mo+11%Aug 2000

Shares 4 keywords including "dnd character creator"

hulu.com

hulu.com

๐Ÿ”— 3 keyword overlap

Stream full seasons of exclusive series, current-season episodes, hit movies, Hulu Originals, kids shows, and more. Watch on your TV, laptop, phone, or tablet.

143.1M/mo+4%Feb 1997

Shares 3 keywords including "shield"

shield.com

shield.com

๐Ÿ”— 3 keyword overlap

SHIELD is a device-first fraud intelligence and detection platform that stops account takeovers, collusion fraud, bot attacks, fake accounts, and abuse across web and mobile apps.

32.3K/mo-9%Jul 1995

Shares 3 keywords including "shield"

wiktionary.org

wiktionary.org

๐Ÿ”— 2 keyword overlap
27.1M/mo-1%Dec 2002

Shares 2 keywords including "shield"

wikidot.com

wikidot.com

๐Ÿ”— 2 keyword overlap
13.6M/mo+6%Apr 2006

Shares 2 keywords including "moonbeam"

picrew.me

picrew.me

๐Ÿ”— 2 keyword overlap

ใคใใฃใฆใ‚ใในใ‚‹็”ปๅƒใƒกใƒผใ‚ซใƒผใ€ŒPicrew๏ผˆใƒ”ใ‚ฏใƒซใƒผ๏ผ‰ใ€ใงใ™ใ€‚่‡ชๅˆ†ใฎใ‚คใƒฉใ‚นใƒˆใงใ€็”ปๅƒใƒกใƒผใ‚ซใƒผใ‚’ใคใใ‚Œใ‚‹๏ผใคใใฃใŸ็”ปๅƒใƒกใƒผใ‚ซใƒผใงใ€ใฟใ‚“ใชใงใ‚ใในใ‚‹๏ผ

7.9M/mo+1%May 2016

Shares 2 keywords including "character creator"

marvel.com

marvel.com

๐Ÿ”— 2 keyword overlap

The Official Marvel Podcast. Celebrating all the latest from across the Marvel universe of movies, TV shows, and comics. Directly from Marvelโ€™s mightiest creators.

3.9M/mo+4%Mar 1997

Shares 2 keywords including "shield"

dolldivine.com

dolldivine.com

๐Ÿ”— 2 keyword overlap

Got questions about Doll Divine? Check here first!

977.5K/mo-1%Oct 2008

Shares 2 keywords including "character creator"

rolladvantage.com

rolladvantage.com

๐Ÿ”— 2 keyword overlap

Custom BordersYou can now use a custom token with the token stamp.

713.3K/mo+21%Jun 2015

Shares 2 keywords including "token maker"

2minutetabletop.com

2minutetabletop.com

๐Ÿ”— 2 keyword overlap

This error occurs when the download link we emailed to you has expired or otherwise become out-of-date. This only happens very rarely, and we try very hard to minimize the instances where it does. Solution If you have an account, you can access your updated download links right now from your Downloads page. Donโ€™t have [โ€ฆ]

270.7K/mo+25%Jun 2015

Shares 2 keywords including "token maker"

dungeonmastersvault.com

dungeonmastersvault.com

๐Ÿ”— 2 keyword overlap

Dungeons & Dragons 5th Edition (D&D 5e) character builder/generator and digital character sheet far beyond any other in the multiverse.

163.3K/mo-13%Feb 2018

Shares 2 keywords including "dnd character creator"

heroictoken.com

heroictoken.com

๐Ÿ”— 2 keyword overlap

Store all your tokens online and download them when needed. Create tokens with all of our borders Store your source images online and adjust your tokens easily. Hide all ads on the website Suggest andโ€ฆ

148.8K/mo+35%Jun 2023

Shares 2 keywords including "token maker"

fastcharacter.com

fastcharacter.com

๐Ÿ”— 2 keyword overlap

Dungeons and Dragons (D&D) Fifth Edition (5e) Character Creator

138.6K/mo-24%Feb 2015

Shares 2 keywords including "dnd character creator"

Competitors identified by shared traffic-driving keywords

Keyword Battle: roll20.net vs Competitors

KeywordSearch Volumeroll20.netCompetitor
shield87,470#5merriam-webster.com #2โœ— Behind
dnd character creator30,730#3heroforge.com #4โœ“ Leading
character creator29,830#10heroforge.com #5โœ— Behind
cloaker13,420#3dndbeyond.com #1โœ— Behind
sheild9,800#4merriam-webster.com #3โœ— Behind
moonbeam9,710#1dndbeyond.com #2โœ“ Leading
character maker9,580#9heroforge.com #7โœ— Behind
dnd character maker3,210#2heroforge.com #4โœ“ Leading
shi eld2,900#5merriam-webster.com #2โœ— Behind
moon beam1,150#1dndbeyond.com #2โœ“ Leading

Traffic Comparison

roll20.net
9.8M+3%
dndbeyond.com
14.8M+10%
hulu.com
143.1M+4%
shield.com
32.3K-9%

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countryroll20.netdndbeyond.commerriam-webster.comheroforge.comhulu.comshield.com
๐Ÿ‡บ๐Ÿ‡ธ US
47%
59%
61%
52%
99%
13%
๐Ÿ‡ฌ๐Ÿ‡ง GB
7%
7%
6%
8%
0%
5%
๐Ÿ‡จ๐Ÿ‡ฆ CA
6%
6%
5%
5%
0%
โ€”
๐Ÿ‡ฎ๐Ÿ‡ณ INโ€”โ€”
3%
โ€”
0%
12%
๐Ÿ‡ฉ๐Ÿ‡ช DE
5%
5%
โ€”
4%
โ€”โ€”
๐Ÿ‡ง๐Ÿ‡ท BR
4%
โ€”โ€”
4%
โ€”
5%

Market Opportunities

๐Ÿ‡ฌ๐Ÿ‡ง GB: No dominant player among 5 competitors competitors โ€” market is fragmented
๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 3 competitors competitors โ€” market is fragmented
๐Ÿ‡ฎ๐Ÿ‡ณ IN: No dominant player among 1 competitors competitors โ€” market is fragmented

Domain Age Comparison

How does roll20.net actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report