roll20.net
roll20.netAbout roll20.net
Easily create characters, organize games, purchase content, find players, and customize your story for your group - all in your browser.
Competitive Landscape Overview
Top Competitors
dndbeyond.com
dndbeyond.com
D&D Beyond Basic Rules Everything you need to get started playing D&D on D&D Beyond! Players Playing the Game Rhythm of Pl...
Shares 5 keywords including "dnd character creator"
merriam-webster.com
merriam-webster.com
Find definitions for over 300,000 words from the most authoritative English dictionary. Continuously updated with new words and meanings.
Shares 4 keywords including "shield"
heroforge.com
heroforge.com
hero forgeยฎ is an online character design application that lets users create and buy customized tabletop miniatures and statuettes.
Shares 4 keywords including "dnd character creator"
hulu.com
hulu.com
Stream full seasons of exclusive series, current-season episodes, hit movies, Hulu Originals, kids shows, and more. Watch on your TV, laptop, phone, or tablet.
Shares 3 keywords including "shield"
shield.com
shield.com
SHIELD is a device-first fraud intelligence and detection platform that stops account takeovers, collusion fraud, bot attacks, fake accounts, and abuse across web and mobile apps.
Shares 3 keywords including "shield"
wiktionary.org
wiktionary.org
Shares 2 keywords including "shield"
wikidot.com
wikidot.com
Shares 2 keywords including "moonbeam"
picrew.me
picrew.me
ใคใใฃใฆใใในใ็ปๅใกใผใซใผใPicrew๏ผใใฏใซใผ๏ผใใงใใ่ชๅใฎใคใฉในใใงใ็ปๅใกใผใซใผใใคใใใ๏ผใคใใฃใ็ปๅใกใผใซใผใงใใฟใใชใงใใในใ๏ผ
Shares 2 keywords including "character creator"
marvel.com
marvel.com
The Official Marvel Podcast. Celebrating all the latest from across the Marvel universe of movies, TV shows, and comics. Directly from Marvelโs mightiest creators.
Shares 2 keywords including "shield"
dolldivine.com
dolldivine.com
Got questions about Doll Divine? Check here first!
Shares 2 keywords including "character creator"
rolladvantage.com
rolladvantage.com
Custom BordersYou can now use a custom token with the token stamp.
Shares 2 keywords including "token maker"
2minutetabletop.com
2minutetabletop.com
This error occurs when the download link we emailed to you has expired or otherwise become out-of-date. This only happens very rarely, and we try very hard to minimize the instances where it does. Solution If you have an account, you can access your updated download links right now from your Downloads page. Donโt have [โฆ]
Shares 2 keywords including "token maker"
dungeonmastersvault.com
dungeonmastersvault.com
Dungeons & Dragons 5th Edition (D&D 5e) character builder/generator and digital character sheet far beyond any other in the multiverse.
Shares 2 keywords including "dnd character creator"
heroictoken.com
heroictoken.com
Store all your tokens online and download them when needed. Create tokens with all of our borders Store your source images online and adjust your tokens easily. Hide all ads on the website Suggest andโฆ
Shares 2 keywords including "token maker"
fastcharacter.com
fastcharacter.com
Dungeons and Dragons (D&D) Fifth Edition (5e) Character Creator
Shares 2 keywords including "dnd character creator"
Competitors identified by shared traffic-driving keywords
Keyword Battle: roll20.net vs Competitors
| Keyword | Search Volume | roll20.net | Competitor | |
|---|---|---|---|---|
| shield | 87,470 | #5 | merriam-webster.com #2 | โ Behind |
| dnd character creator | 30,730 | #3 | heroforge.com #4 | โ Leading |
| character creator | 29,830 | #10 | heroforge.com #5 | โ Behind |
| cloaker | 13,420 | #3 | dndbeyond.com #1 | โ Behind |
| sheild | 9,800 | #4 | merriam-webster.com #3 | โ Behind |
| moonbeam | 9,710 | #1 | dndbeyond.com #2 | โ Leading |
| character maker | 9,580 | #9 | heroforge.com #7 | โ Behind |
| dnd character maker | 3,210 | #2 | heroforge.com #4 | โ Leading |
| shi eld | 2,900 | #5 | merriam-webster.com #2 | โ Behind |
| moon beam | 1,150 | #1 | dndbeyond.com #2 | โ Leading |
Traffic Comparison
Acquisition Channel Mix
Geographic Footprint
Find weak markets where competitors haven't established dominance
| Country | roll20.net | dndbeyond.com | merriam-webster.com | heroforge.com | hulu.com | shield.com |
|---|---|---|---|---|---|---|
| ๐บ๐ธ US | 47% | 59% | 61% | 52% | 99% | 13% |
| ๐ฌ๐ง GB | 7% | 7% | 6% | 8% | 0% | 5% |
| ๐จ๐ฆ CA | 6% | 6% | 5% | 5% | 0% | โ |
| ๐ฎ๐ณ IN | โ | โ | 3% | โ | 0% | 12% |
| ๐ฉ๐ช DE | 5% | 5% | โ | 4% | โ | โ |
| ๐ง๐ท BR | 4% | โ | โ | 4% | โ | 5% |
Market Opportunities
Domain Age Comparison
How does roll20.net actually grow?
This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.
Report based on data from May 2026