espn.com

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DR 91by AhrefsMedium Opportunity · 49/100

About

Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports.

Categorysports/sports

Top 93

Global Rank

United States 90%

Top Market

+6%

Monthly Trend

42% Bounce

Engagement Signal

Monthly Visits

497,374,359

↑6.3% vs last month

Bounce Rate

42.4%

Pages / Visit

3.1

Avg. Session

6m 53s

Domain Age

31.7 years

Traffic

#93Global Rank

#24Country Rank (840)

#1Category Rank · Sports

Traffic Trend

↑6.3%

Traffic Sources

Organic Search

22.6%

Direct

69.5%

Social

4.0%

Referral

1.9%

Paid

0.4%

1.6%

Strong brand recognition: 69.5% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

90.0%

🇨🇦CanadaCA

3.4%

Top 3 countries account for 93.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
nba	63.0M	$1.46	$4177.3K
spurs	6.4M	$1.26	$3569.7K
nba playoffs	4.8M	$1.53	$2209.9K
espn	4.3M	$1.52	$9926.3K
nba games	3.6M	$1.43	$3217.2K

SERP Rankings

Keyword			Ranking URL
t20 world cup	#9	📄	www.espn.com/cricket/series/_/id/8604/t20-world-cup	15,072,330	$0.33
epl	#2	📄	www.espn.com/soccer/standings	7,287,400	$3.68
arsenal	#5	📄	www.espn.com/soccer/team/_/id/359	6,715,260	$0.65
serie a	#5	📄	www.espn.com/soccer/league/_/name/ita.1	6,262,150	$1.71
serie a	#2	📄	www.espn.com/soccer/standings/_/league/ita.1	6,262,150	$1.71

Growth Readout

Direct traffic at 70% — strong brand recognition

Global rank top 93 — established player in the space

Traffic concentrated in United States (90%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does espn.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nba.com

🔗 6 keyword overlap

Stream live NBA games, game replays, video highlights, and access featured NBA TV programming online with Watch NBA TV.

76.8M/mo+4%Nov 1994

Shares 6 keywords including "nba"

espn.com vs nba.com →Visit Website ↗

usatoday.com

🔗 4 keyword overlap

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

100.0M/mo-9%Apr 1994

Shares 4 keywords including "nba"

espn.com vs usatoday.com →Visit Website ↗

cbssports.com

🔗 4 keyword overlap

CBS Sports features live scoring, news, stats, and player info for NFL football, MLB baseball, NBA basketball, NHL hockey, college basketball and football.

32.2M/mo-16%May 1996

Shares 4 keywords including "nba"

espn.com vs cbssports.com →Visit Website ↗

bleacherreport.com

🔗 4 keyword overlap

Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.

19.7M/mo+17%Jul 2005

Shares 4 keywords including "nba"

espn.com vs bleacherreport.com →Visit Website ↗

ticketmaster.com

🔗 3 keyword overlap

Buy or sell 2025-2026 NBA basketball game tickets. Find tickets for your favorite NBA games and the NBA Playoffs at Ticketmaster, the Official Ticket Marketplace of the NBA.

124.5M/mo+2%Jan 1994

Shares 3 keywords including "nba"

espn.com vs ticketmaster.com →Visit Website ↗

View full competitive analysis of espn.com →

Report based on data from May 2026

See a sample report