usatoday.com
usatoday.comAbout
USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
Traffic
SEO & Keywords
Growth Readout
Traffic declined for 3 consecutive months — under pressure recently
Direct traffic at 41% — strong brand recognition
Global rank top 503 — established player in the space
Traffic concentrated in United States (86%) — high geographic dependency
5 tracked competitors in this category — competitive landscape is well-defined
How does usatoday.com actually grow?
This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.
Competitive Landscape
cbssports.com
cbssports.com
CBS Sports features live scoring, news, stats, and player info for NFL football, MLB baseball, NBA basketball, NHL hockey, college basketball and football.
Shares 5 keywords including "nba"
espn.com
espn.com
Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports.
Shares 4 keywords including "nba"
nba.com
nba.com
Stream live NBA games, game replays, video highlights, and access featured NBA TV programming online with Watch NBA TV.
Shares 4 keywords including "nba"
mlb.com
mlb.com
Coverage includes audio and video clips, interviews, statistics, schedules and exclusive stories.
Shares 3 keywords including "wbc"
bleacherreport.com
bleacherreport.com
Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.
Shares 3 keywords including "nba"
Report based on data from May 2026