goodhousekeeping.com

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DR 90by AhrefsMedium Opportunity · 60/100

About

Discover expert-tested product reviews, modern home tips, cleaning hacks, recipes and more.

Categoryhome_and_garden/home_improvement_and_maintenance

Top 2,768

Global Rank

United States 69%

Top Market

+9%

Monthly Trend

70% Bounce

Engagement Signal

Monthly Visits

25,759,727

↑8.8% vs last month

Bounce Rate

69.7%

Pages / Visit

1.7

Avg. Session

1m 19s

Domain Age

30.8 years

Traffic

#2,768Global Rank

#828Country Rank (840)

#3Category Rank · Home_Improvement_and_Maintenance

Traffic Trend

↑8.8%

Traffic Sources

Organic Search

57.7%

Direct

19.2%

Social

2.8%

Referral

4.6%

Paid

12.8%

3.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

68.6%

🇬🇧United KingdomGB

10.2%

🇨🇦CanadaCA

6.9%

🇮🇳IndiaIN

1.5%

🇦🇺AustraliaAU

1.4%

Top 3 countries account for 85.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
beef	600.1K	$0.81	$26.9K
gilmore girls	264.9K	$0.00	$16.9K
dad jokes	141.5K	$0.23	$20.0K
sourdough starter	44.0K	$0.33	$18.9K
good housekeeping	27.7K	$1.04	$36.3K

SERP Rankings

Keyword			Ranking URL
dad jokes	#9	📄	www.goodhousekeeping.com/life/parenting/a36279135/best-corny-dad-jokes-for-kids/	141,210	$0.20
christmas wishes	#1	📄	www.goodhousekeeping.com/holidays/christmas-ideas/a23707988/what-to-write-in-a-christmas-card/	86,070	$0.23
pixie cut	#6	📄	www.goodhousekeeping.com/beauty/hair/g409/celebrity-hairstyles-pixie/	82,320	$0.29
funny jokes	#9	📄	www.goodhousekeeping.com/entertainment/a63383080/funny-jokes/	65,030	$0.21
happy birthday wishes	#3	📄	www.goodhousekeeping.com/life/relationships/a38657299/birthday-wishes-for-best-friend/	43,920	$0.27

Growth Readout

Global rank top 2.8K — established player in the space

Traffic concentrated in United States (69%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does goodhousekeeping.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.