today.com
DR 90by AhrefsMedium Opportunity · 60/100

About

Last chance to hit checkout and save on home essentials, luxury beauty and more.

Categorynews_and_media
Top 4,435
Global Rank
United States 77%
Top Market
+5%
Monthly Trend
71% Bounce
Engagement Signal

Monthly Visits

17,341,200

4.6% vs last month

Bounce Rate

71.1%

Pages / Visit

1.6

Avg. Session

55s

Domain Age

28.2 years

Traffic

#4,435Global Rank
#1,092Country Rank (840)
#61Category Rank · News_and_Media
Traffic Trend
4.6%
Traffic Sources
Organic Search
55.2%
Direct
31.8%
Social
3.8%
Referral
5.2%
Paid
0.1%
Email
3.9%
Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
76.7%
🇨🇦CanadaCA
3.5%
🇬🇧United KingdomGB
2.4%
🇦🇺AustraliaAU
1.6%
Top 3 countries account for 82.6% of traffic — high geographic concentration

SEO & Keywords

Growth Readout

Bounce rate at 71% — potential landing page experience issues

Global rank top 4.4K — established player in the space

Traffic concentrated in United States (77%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does today.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

people.com

people.com

🔗 4 keyword overlap

In the days following the attack, several news reports surfaced about members of Donald Trump's own Cabinet who were considering invoking the 25th Amendment

166.8M/mo-1%Jun 1994

Shares 4 keywords including "amazon"

nypost.com

nypost.com

🔗 3 keyword overlap

Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.

95.8M/mo+2%Sep 1996

Shares 3 keywords including "amazon"

cnn.com

cnn.com

🔗 2 keyword overlap

A Los Angeles jury found that Meta and YouTube knowingly created addictive platforms that harmed the mental health of a young woman. It’s a landmark decision that could serve as a roadmap for thousands of similar cases. But will this legal pressure lead to real change to how social media platforms operate? And what can parents learn from this case?  Clare is joined by Nicki Petrossi, host of the podcast Scrolling 2 Death, and Sarah Gardner, founder and CEO of the Heat Initiative, to talk about what this verdict could mean for their kids and future generations.  Clare also made a video a few months ago walking through safety features and tools for monitoring kids’ social media use. You can find that here. Terms of Service is a CNN Podcasts and Goat Rodeo production. This episode was produced by Rebecca Seidel. At Goat Rodeo, the lead producer is Rebecca Seidel, and the executive producers are Megan Nadolski and Ian Enright. At CNN, Matt Martinez is our Senior Producer and Dan Dzula is our Technical Director. Production support from Sofía Sanchez.

357.7M/mo-22%Sep 1993

Shares 2 keywords including "news"

foxnews.com

foxnews.com

🔗 2 keyword overlap

Breaking News, Latest News and Current News from FOXNews.com. Breaking news and video. Latest Current News: U.S., World, Entertainment, Health, Business, Technology, Politics, Sports.

229.9M/mo-8%Jun 1995

Shares 2 keywords including "news"

nbcnews.com

nbcnews.com

🔗 2 keyword overlap

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

100.9M/mo-12%Jun 1997

Shares 2 keywords including "news"

Report based on data from May 2026

See a sample report