thepioneerwoman.com

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DR 81by AhrefsMedium Opportunity · 60/100

About

Welcome to Ree Drummond's frontier! Find easy recipes, tips for home design, shopping, entertainment and more.

Categoryfood_and_drink/cooking_and_recipes

Top 4,459

Global Rank

United States 85%

Top Market

+3%

Monthly Trend

59% Bounce

Engagement Signal

Monthly Visits

14,550,481

↑2.7% vs last month

Bounce Rate

58.8%

Pages / Visit

2.5

Avg. Session

2m 12s

Domain Age

19.7 years

Traffic

#4,459Global Rank

#1,023Country Rank (840)

#8Category Rank · Cooking_and_Recipes

Traffic Trend

↑2.7%

Traffic Sources

Organic Search

61.4%

Direct

17.1%

Social

3.1%

Referral

3.3%

Paid

12.3%

2.8%

SEO-dependent: 61.4% from organic search

Geographic Distribution

DomainShare

🇺🇸United StatesUS

84.6%

🇨🇦CanadaCA

7.1%

🇬🇧United KingdomGB

1.2%

Top 3 countries account for 92.8% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
dad jokes	141.5K	$0.23	$19.2K
chicken breast recipes	56.8K	$0.28	$26.8K
taco seasoning recipe	26.7K	$0.24	$38.9K
shrimp scampi recipe	17.4K	$0.23	$16.7K
the pioneer woman	15.3K	$0.33	$26.4K

SERP Rankings

Keyword			Ranking URL
happy new year	#7	📄	www.thepioneerwoman.com/holidays-celebrations/a69880367/new-years-wishes/	563,630	$1.90
strata	#3	📄	www.thepioneerwoman.com/food-cooking/recipes/a96163/how-to-make-a-strata/	54,990	$6.36
eggnog	#10	📄	www.thepioneerwoman.com/food-cooking/recipes/a95572/how-to-make-eggnog/	26,750	$0.45
egg nog	#10	📄	www.thepioneerwoman.com/food-cooking/recipes/a95572/how-to-make-eggnog/	21,020	$0.40
finger food	#10	📄	www.thepioneerwoman.com/food-cooking/meals-menus/g38403459/finger-food-ideas/	10,980	$0.32

Growth Readout

Global rank top 4.5K — established player in the space

Traffic concentrated in United States (85%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does thepioneerwoman.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

goodhousekeeping.com

🔗 2 keyword overlap

Discover expert-tested product reviews, modern home tips, cleaning hacks, recipes and more.

25.8M/mo+9%Aug 1995

Shares 2 keywords including "dad jokes"

thepioneerwoman.com vs goodhousekeeping.com →Visit Website ↗

countryliving.com

🔗 2 keyword overlap

Home decorating ideas, recipes, plus antiques and more from the editors of Country Living

11.1M/mo+17%Aug 1995

Shares 2 keywords including "dad jokes"

thepioneerwoman.com vs countryliving.com →Visit Website ↗

housebeautiful.com

🔗 2 keyword overlap

Get the latest home decor inspiration and news from the editors of House Beautiful Magazine.

5.9M/mo+13%Aug 1995

Shares 2 keywords including "dinner ideas"

thepioneerwoman.com vs housebeautiful.com →Visit Website ↗

pinchofyum.com

🔗 2 keyword overlap

Yes, hi! The fun part! Making your food look IRRESISTIBLE so that people shed real actual tears that they are not already eating it. Plus, making all your hard work look crisp and inviting is key. Here is a list of our go-to camera bits and all things photography-related to help you wherever you are at along your blogging journey.

3.8M/mo+2%Apr 2010

Shares 2 keywords including "dinner ideas"

thepioneerwoman.com vs pinchofyum.com →Visit Website ↗

microscooters.com.au

🔗 2 keyword overlap

Kick Scooters | Safe, Durable & Easy-To-Use Scooters & Accessories for Toddlers, Kids & Adults | Free Delivery On Orders Over $100

55.3K/mo+38%

Shares 2 keywords including "dad jokes"

thepioneerwoman.com vs microscooters.com.au →Visit Website ↗

View full competitive analysis of thepioneerwoman.com →

Report based on data from May 2026

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