ssa.gov

ssa.gov

ssa.gov
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DR 92by AhrefsMedium Opportunity · 60/100

About

SSA’s centralized website for privacy-related information and resources

Categorylaw_and_government/government
Top 830
Global Rank
United States 97%
Top Market
-9%
Monthly Trend
24% Bounce
Engagement Signal

Monthly Visits

34,976,977

↓9.3% vs last month

Bounce Rate

23.5%

Pages / Visit

8.2

Avg. Session

6m 24s

Domain Age

28.7 years

Traffic

#830Global Rank
#187Country Rank (840)
#4Category Rank · Government
Traffic Trend
↓9.3%
Traffic Sources
Organic Search
40.8%
Direct
43.9%
Social
1.6%
Referral
5.9%
Paid
2.4%
Email
5.4%

Strong brand recognition: 43.9% from direct traffic

Geographic Distribution
DomainShareBar
🇺🇸United StatesUS
96.6%
Top 3 countries account for 97.3% of traffic — high geographic concentration

SEO & Keywords

Top Keywords
Keyword
social security938.1K$0.46$1888.0K
ssa420.2K$0.30$869.8K
social security login282.7K$0.29$393.3K
ssa login82.5K$0.29$217.7K
social security administration81.7K$0.29$221.5K
SERP Rankings
KeywordRanking URL
snap#9📄www.ssa.gov/pubs/EN-05-10101.pdf533,250$1.79
life expectancy calculator#1📄www.ssa.gov/oact/population/longevity.html8,640$1.42
/login#3📄secure.ssa.gov/RIL/4,610—
ssn checker#4📄www.ssa.gov/employer/ssnv.htm1,980$2.87
ssn checker#1📄www.ssa.gov/employer/verifySSN.htm1,980$2.87

Growth Readout

Direct traffic at 44% — strong brand recognition

Bounce rate only 24%, avg session 384s — exceptionally high engagement

Global rank top 830 — established player in the space

Traffic concentrated in United States (97%) — high geographic dependency

4 tracked competitors in this category — competitive landscape is well-defined

How does ssa.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

login.gov

login.gov

🔗 4 keyword overlap

有问题或者关于Login.gov的问题？

48.7M/mo+6%May 2016

Shares 4 keywords including "social security"

ssa.gov vs login.gov →Visit Website ↗

justanswer.com

justanswer.com

🔗 2 keyword overlap

ask a question and get an answer to your question from a verified expert on justanswer, the leading expert question and answer website. ask an expert now!

38.6M/mo+1%Sep 2004

Shares 2 keywords including "social security"

ssa.gov vs justanswer.com →Visit Website ↗

nj.com

nj.com

🔗 2 keyword overlap

Get the latest New Jersey local news, sports, weather, entertainment and breaking updates on NJ.com

14.1M/mo+5%Oct 1994

Shares 2 keywords including "social security"

ssa.gov vs nj.com →Visit Website ↗

usa.gov

usa.gov

🔗 2 keyword overlap

Find government benefits, services, agencies, and information at USA.gov. Contact elected officials. Learn about passports, Social Security, taxes, and more.

7.2M/mo-10%Aug 1999

Shares 2 keywords including "social security"

ssa.gov vs usa.gov →Visit Website ↗
View full competitive analysis of ssa.gov →

Report based on data from May 2026

See a sample report