mlb.com

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DR 90by AhrefsMedium Opportunity · 60/100

About

Coverage includes audio and video clips, interviews, statistics, schedules and exclusive stories.

Categorysports/baseball

Top 220

Global Rank

United States 82%

Top Market

+6%

Monthly Trend

37% Bounce

Engagement Signal

Monthly Visits

170,902,128

↑5.6% vs last month

Bounce Rate

37.0%

Pages / Visit

4.4

Avg. Session

8m 11s

Domain Age

31.7 years

Traffic

#220Global Rank

#73Country Rank (840)

#1Category Rank · Baseball

Traffic Trend

↑5.6%

Traffic Sources

Organic Search

30.6%

Direct

57.5%

Social

3.5%

Referral

3.0%

Paid

4.2%

1.1%

Strong brand recognition: 57.5% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

82.3%

🇨🇦CanadaCA

6.2%

🇯🇵JapanJP

2.2%

🇹🇼TaiwanTW

1.8%

🇲🇽MexicoMX

1.2%

Top 3 countries account for 90.7% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
mlb	7.8M	$0.85	$8251.7K
dodgers	2.1M	$0.95	$1953.6K
phillies	958.0K	$0.62	$1659.9K
cubs	918.7K	$0.70	$2095.8K
mlb games	330.6K	$2.39	$1673.0K

SERP Rankings

Keyword			Ranking URL
opener	#6	📄	www.mlb.com/glossary/idioms/opener	13,800	$0.23
slater	#6	📄	www.mlb.com/marlins/player/austin-slater-596103	9,030	$1.38
imai	#2	📄	www.mlb.com/astros/player/tatsuya-imai-837227	7,350	$2.09
imai	#5	📄	www.mlb.com/news/tatsuya-imai-impresses-in-first-bp-session-with-astros	7,350	$2.09

Growth Readout

Traffic grew for 3 consecutive months (+193%, +17%, +6%) — clear upward momentum

Direct traffic at 58% — strong brand recognition

Global rank top 220 — established player in the space

Traffic concentrated in United States (82%) — high geographic dependency

3 tracked competitors in this category — competitive landscape is well-defined

How does mlb.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

usatoday.com

🔗 3 keyword overlap

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

100.0M/mo-9%Apr 1994

Shares 3 keywords including "wbc"

mlb.com vs usatoday.com →Visit Website ↗