montana.edu

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Medium Opportunity · 59/100

—Domain Age

691.4K+1%Monthly Visits

Search 52%United States 71%Primary Channel

1Competitors

Product Identity

About

Montana State University invites the MSU and Bozeman communities to join in the annual Lights on Montana Hall celebration Wednesday, Dec. 3, at 5:30 p.m.

Categoryscience_and_education/universities_and_colleges

Growth Profile

Monthly Visits

691,435

↑0.9% vs last month

Bounce Rate

40.6%

Pages / Visit

3.9

Avg. Session

2m 59s

#67,721Global Rank

#19,391Country Rank (840)

#518Category Rank · Universities_and_Colleges

Traffic Trend

↑0.9%

Growth Profile · Insight

Monthly visits of 691.4K with 2m59s average session. A moderate bounce rate (41%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

51.2%

Direct

30.1%

Social

3.1%

Referral

12.7%

Paid

0.0%

2.0%

Gen AI

1.0%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

71.5%

🇨🇦CanadaCA

4.4%

🇮🇳IndiaIN

1.9%

🇬🇧United KingdomGB

1.5%

Top 3 countries account for 77.7% of traffic — high geographic concentration

Top Keywords

Keyword
nepal flag	60.6K	$0.29	$1.9K
grand teton national park webcams	24.2K	$0.65	$1.8K
montana state university	14.2K	$2.29	$7.9K
mymsu	9.3K	$2.03	$21.7K
my msu	1.9K	$2.58	$2.9K

SERP Rankings

Keyword			Ranking URL
grasshopper	#9	📄	agresearch.montana.edu/wtarc/producerinfo/entomology-insect-ecology/Grasshoppers/UtahFactSheet.pdf	111,900	$3.48
sherpa	#3	📄	www.montana.edu/everest/facts/sherpa.html	72,350	$1.07
passive to active voice	#7	📄	www.montana.edu/writingcenter/writing_resources/active-and-passive-voice.html	2,160	$3.15
janak joshi	#8	📄	plantsciences.montana.edu/directory/faculty/2419191/janak-joshi	1,470	—
active to passive voice	#3	📄	www.montana.edu/writingcenter/writing_resources/active-and-passive-voice.html	1,020	$0.18

Acquisition Engine · Insight

Heavily search-dependent (52%) and geographically concentrated in United States (71%) — dual concentration risk from algorithm changes and regional market shifts.

How does montana.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

msu.edu

🔗 2 keyword overlap

Shop officially licensed MSU gear for you and your loved ones during this holiday season. Help spread the Spartan spirit. Every purchase helps support scholarships and programs for our student community.

4.3M/mo+5%

Shares 2 keywords including "msu email"

montana.edu vs msu.edu →Visit Website ↗

Competitive Landscape · Insight

Facing significant traffic gap vs msu.edu (6.2x), but keyword overlap is only 2 — likely serving different market segments despite surface-level competition.

montana.edu

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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