msu.edu

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Medium Opportunity · 60/100

—Domain Age

4.3M+5%Monthly Visits

Search 44%United States 87%Primary Channel

4Competitors

Product Identity

About

Shop officially licensed MSU gear for you and your loved ones during this holiday season. Help spread the Spartan spirit. Every purchase helps support scholarships and programs for our student community.

Categoryscience_and_education/universities_and_colleges

Growth Profile

Monthly Visits

4,311,372

↑5.4% vs last month

Bounce Rate

43.4%

Pages / Visit

7.2

Avg. Session

6m 5s

#9,983Global Rank

#2,295Country Rank (840)

#55Category Rank · Universities_and_Colleges

Traffic Trend

↑5.4%

Growth Profile · Insight

Traffic is stable with high browsing depth (7.2 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

43.3%

Direct

36.6%

Social

3.7%

Referral

10.5%

Paid

0.0%

4.8%

Gen AI

1.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

86.8%

🇮🇳IndiaIN

1.4%

🇨🇦CanadaCA

1.0%

Top 3 countries account for 89.3% of traffic — high geographic concentration

Top Keywords

Keyword
argentina	8.8M	$0.73	$27.2K
israel	1.3M	$1.77	$15.1K
russia	859.4K	$1.07	$21.2K
michigan state university	39.7K	$2.38	$15.9K
msu sis	13.3K	$2.58	$18.1K

SERP Rankings

Keyword			Ranking URL
qualtrics	#3	🏠	qualtrics.msu.edu/	219,080	$4.82
resume examples	#6	📄	careernetwork.msu.edu/resources/sample-resumes/	94,790	$1.81
kompass	#3	📄	globaledge.msu.edu/global-resources/resource/1291	34,000	$0.29
write a letter	#9	📄	ombud.msu.edu/resources-self-help/for-graduate-students/writing-effective-letter-or-email	4,010	$0.68
adaface	#9	📄	cvlab.cse.msu.edu/project-adaface.html	1,370	$1.44

Acquisition Engine · Insight

Search is the primary acquisition channel (44%), ranking for 5 keywords with traffic concentrated in United States (87%). A diversified channel mix reduces single-point risk.

How does msu.edu actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nationalgeographic.com

🔗 3 keyword overlap

Explore National Geographic. A world leader in geography, cartography and exploration.

7.6M/mo-1%Oct 1995

Shares 3 keywords including "argentina"

msu.edu vs nationalgeographic.com →Visit Website ↗

amnesty.org

🔗 3 keyword overlap

We bring torturers to justice. Change oppressive laws. And free people jailed just for voicing their opinion.

1.8M/mo+5%Nov 1992

Shares 3 keywords including "israel"

msu.edu vs amnesty.org →Visit Website ↗

worldbank.org

🔗 2 keyword overlap

Orta Doğu’daki çatışmanın etkisi, jeopolitik gerilimler ve ticarette parçalanma nedeniyle Avrupa ve Orta Asya’daki gelişmekte olan ülkelerde ekonomik büyümenin bu yıl belirgin şekilde yavaşlaması bekleniyor.

4.7M/mo-2%

Shares 2 keywords including "argentina"

msu.edu vs worldbank.org →Visit Website ↗

montana.edu

🔗 2 keyword overlap

Montana State University invites the MSU and Bozeman communities to join in the annual Lights on Montana Hall celebration Wednesday, Dec. 3, at 5:30 p.m.

691.4K/mo+1%

Shares 2 keywords including "msu email"

msu.edu vs montana.edu →Visit Website ↗

View full competitive analysis of msu.edu →

Competitive Landscape · Insight

Competes with 4 products. Closest competitor nationalgeographic.com shares 3 keywords at 7.6M/mo — competition intensity is low.

msu.edu

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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