myersbriggs.org

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Medium Opportunity · 58/100

—Domain Age

321.7K+16%Monthly Visits

Direct 55%United States 39%Primary Channel

5Competitors

Product Identity

About

MBTI, Myers Briggs, myers briggs type, mbti type, type dynamics, type code, 8 dominant types, dominant Jungian types, Jungian types, dominant function, auxiliary function, dominant process, auxiliary process, tertiary, inferior function, inferior process, type and stress, mbti type and stress

Categoryscience_and_education/social_sciences

Growth Profile

Monthly Visits

321,667

↑15.9% vs last month

Bounce Rate

43.4%

Pages / Visit

1.9

Avg. Session

42s

#164,063Global Rank

#95,940Country Rank (840)

#107Category Rank · Social_Sciences

Traffic Trend

↑15.9%

Growth Profile · Insight

Monthly visits of 321.7K with 0m42s average session. A moderate bounce rate (43%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

38.3%

Direct

54.2%

Social

1.6%

Referral

4.7%

Paid

0.0%

0.5%

Gen AI

0.8%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

39.3%

🇨🇦CanadaCA

4.2%

🇬🇧United KingdomGB

3.3%

🇨🇳ChinaCN

3.2%

🇫🇷FranceFR

2.5%

Top 3 countries account for 46.8% of traffic

Top Keywords

Keyword
mbti	802.7K	$0.34	$19.4K
mbti test	337.6K	$0.24	$14.2K
myers briggs	46.2K	$0.66	$6.0K
myer briggs type indicator	42.8K	$1.10	$6.9K
myers briggs personality test	20.3K	$1.20	$2.3K

SERP Rankings

Keyword			Ranking URL
mbti	#4	🏠	www.myersbriggs.org/	714,060	$0.31

Acquisition Engine · Insight

Brand-driven growth (55% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does myersbriggs.org actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

themyersbriggs.com

🔗 6 keyword overlap

Transforming business into a force for good

262.9K/mo+8%Apr 2018

Shares 6 keywords including "mbti"

myersbriggs.org vs themyersbriggs.com →Visit Website ↗

16personalities.com

🔗 2 keyword overlap

13.9M/mo+2%Nov 2011

Shares 2 keywords including "mbti"

myersbriggs.org vs 16personalities.com →Visit Website ↗

truity.com

🔗 2 keyword overlap

Build stronger teams with insightful, user-friendly personality assessments Unlock your team’s true potential with Truity@Work personality assessments. Our validated tests build on popular models including DISC, Enneagram, and the 16 Personality Types, delivering actionable insights so you can improve communication, manage conflict, optimize productivity, and build healthy collaboration.

1.6M/mo+7%Jan 2003

Shares 2 keywords including "mbti"

myersbriggs.org vs truity.com →Visit Website ↗