themyersbriggs.com

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Medium Opportunity · 57/100

8y2018-04-27Domain Age

262.9K+8%Monthly Visits

Direct 59%United States 59%Primary Channel

5Competitors

Product Identity

About

Transforming business into a force for good

Categoryscience_and_education/social_sciences

Product Identity · Insight

Operating for 8 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

262,854

↑7.8% vs last month

Bounce Rate

39.0%

Pages / Visit

2.7

Avg. Session

1m 57s

Domain Age

8.3 years

#169,284Global Rank

#66,911Country Rank (840)

#82Category Rank · Social_Sciences

Traffic Trend

↑7.8%

Growth Profile · Insight

Monthly visits of 262.9K with 1m57s average session. A moderate bounce rate (39%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

31.7%

Direct

58.8%

Social

1.0%

Referral

3.0%

Paid

0.0%

5.0%

Gen AI

0.6%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

59.2%

🇻🇳VietnamVN

1.7%

🇮🇳IndiaIN

1.6%

🇫🇷FranceFR

1.6%

🇩🇪GermanyDE

1.4%

Top 3 countries account for 62.6% of traffic

Top Keywords

Keyword
mbti	802.7K	$0.34	$5.2K
mbti test	337.6K	$0.24	$4.0K
myers briggs	46.2K	$0.66	$1.2K
myer briggs type indicator	42.8K	$1.10	$6.4K
strong interest inventory	3.9K	$2.07	$1.3K

SERP Rankings

Keyword			Ranking URL
mbti	#3	📄	eu.themyersbriggs.com/en/tools/MBTI/MBTI-personality-Types	714,060	$0.31
mbti test	#3	📄	www.themyersbriggs.com/en-US/Explore-Solutions/MBTI	335,990	$0.23
infp	#6	📄	eu.themyersbriggs.com/en/tools/MBTI/MBTI-personality-Types/INFP	255,510	$0.52

Acquisition Engine · Insight

Brand-driven growth (59% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does themyersbriggs.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

myersbriggs.org

🔗 6 keyword overlap

MBTI, Myers Briggs, myers briggs type, mbti type, type dynamics, type code, 8 dominant types, dominant Jungian types, Jungian types, dominant function, auxiliary function, dominant process, auxiliary process, tertiary, inferior function, inferior process, type and stress, mbti type and stress

321.7K/mo+16%

Shares 6 keywords including "mbti"

themyersbriggs.com vs myersbriggs.org →Visit Website ↗

mbtionline.com

🔗 3 keyword overlap

While there are 16 possible MBTI personality types, there are half as many mental processes. This blog post explains that you share a favorite process with someone else, aka your “type twin.”

250.2K/mo-18%Jan 2005

Shares 3 keywords including "mbti"

themyersbriggs.com vs mbtionline.com →Visit Website ↗

16personalities.com

🔗 2 keyword overlap

13.9M/mo+2%Nov 2011

Shares 2 keywords including "mbti"

themyersbriggs.com vs 16personalities.com →Visit Website ↗

truity.com

🔗 2 keyword overlap

Build stronger teams with insightful, user-friendly personality assessments Unlock your team’s true potential with Truity@Work personality assessments. Our validated tests build on popular models including DISC, Enneagram, and the 16 Personality Types, delivering actionable insights so you can improve communication, manage conflict, optimize productivity, and build healthy collaboration.

1.6M/mo+7%Jan 2003

Shares 2 keywords including "mbti"

themyersbriggs.com vs truity.com →Visit Website ↗