nbcphiladelphia.com

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Medium Opportunity · 60/100

27y1999-07-27Domain Age

3.5M+23%Monthly Visits

Search 44%United States 93%Primary Channel

5Competitors

Product Identity

About

Find the latest Philadelphia local news on NBC10. NBC Philadelphia brings you weather forecasts, breaking news alerts and more Philly news.

Categoryarts_and_entertainment/tv_movies_and_streaming

Product Identity · Insight

Operating for 27 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,457,221

↑22.6% vs last month

Bounce Rate

57.5%

Pages / Visit

1.7

Avg. Session

1m 13s

Domain Age

27.1 years

#22,829Global Rank

#4,744Country Rank (840)

#145Category Rank · TV_Movies_and_Streaming

Traffic Trend

↑22.6%

Growth Profile · Insight

Traffic is growing (+23%) but bounce rate is elevated (57%) — new visitors may be arriving from low-intent channels or encountering landing page mismatch.

Acquisition Engine

Traffic Sources

Organic Search

44.2%

Direct

35.1%

Social

5.8%

Referral

13.1%

Paid

0.0%

1.6%

Gen AI

0.3%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

92.6%

Top 3 countries account for 93.4% of traffic — high geographic concentration

Top Keywords

Keyword
world cup	79.0M	$0.64	$30.8K
mega millions	430.7K	$0.61	$24.6K
philadelphia weather	175.8K	$0.34	$23.8K
weather philadelphia	124.4K	$0.44	$92.0K
severe thunderstorm warning	105.7K	$1.00	$67.2K

SERP Rankings

Keyword			Ranking URL
rain forecast	#2	📄	www.nbcphiladelphia.com/weather/	5,190	$0.31

Acquisition Engine · Insight

Search is the primary acquisition channel (44%), ranking for 5 keywords with traffic concentrated in United States (93%). A diversified channel mix reduces single-point risk.

How does nbcphiladelphia.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

6abc.com

🔗 3 keyword overlap

Action News and 6abc.com are Philadelphia's source for breaking news and live streaming video online, covering Philadelphia, Pennsylvania, New Jersey, Delaware.

7.8M/mo+17%Dec 2000

Shares 3 keywords including "weather today"

nbcphiladelphia.com vs 6abc.com →Visit Website ↗

wunderground.com

🔗 2 keyword overlap

Weather Underground provides local & long range weather forecasts, weather reports, maps & tropical weather conditions for locations worldwide.

75.0M/mo+13%Mar 1995

Shares 2 keywords including "weather today"

nbcphiladelphia.com vs wunderground.com →Visit Website ↗

weatherbug.com

🔗 2 keyword overlap

Discover WeatherBug’s Weather Wizard Program, offering fun and interactive weather safety education for kids, including videos on wildfires, rip currents, and hurricanes.

11.4M/mo+23%Sep 1999

Shares 2 keywords including "weather today"

nbcphiladelphia.com vs weatherbug.com →Visit Website ↗

indystar.com

🔗 2 keyword overlap

The source for Indianapolis, Indiana news, breaking news, weather, sports and things to do.

3.8M/mo+16%Nov 1994

Shares 2 keywords including "wnba"

nbcphiladelphia.com vs indystar.com →Visit Website ↗

whyy.org

🔗 2 keyword overlap

Jump to:

1.3M/mo+13%Jul 1994

Shares 2 keywords including "philadelphia"

nbcphiladelphia.com vs whyy.org →Visit Website ↗

View full competitive analysis of nbcphiladelphia.com →

Competitive Landscape · Insight

Facing significant traffic gap vs 6abc.com (2.2x), but keyword overlap is only 3 — likely serving different market segments despite surface-level competition.

nbcphiladelphia.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

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