wunderground.com

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Medium Opportunity · 45/100

31y1995-03-29Domain Age

75.0M+13%Monthly Visits

Direct 78%United States 92%Primary Channel

5Competitors

Product Identity

About

Weather Underground provides local & long range weather forecasts, weather reports, maps & tropical weather conditions for locations worldwide.

Categoryscience_and_education/weather

Product Identity · Insight

Operating for 31 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

74,980,919

↑13.3% vs last month

Bounce Rate

42.2%

Pages / Visit

2.8

Avg. Session

3m 10s

Domain Age

31.4 years

#847Global Rank

#209Country Rank (840)

#4Category Rank · Weather

Traffic Trend

↑13.3%

Growth Profile · Insight

Monthly visits of 75.0M with 3m10s average session. A moderate bounce rate (42%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

13.8%

Direct

77.4%

Social

4.1%

Referral

1.7%

Paid

0.0%

2.7%

Gen AI

0.3%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

92.1%

🇨🇦CanadaCA

2.0%

Top 3 countries account for 94.7% of traffic — high geographic concentration

Top Keywords

Keyword
weather	21.4M	$0.47	$1299.3K
weather tomorrow	646.3K	$0.37	$121.3K
weather underground	567.9K	$1.30	$952.0K
aqi	311.1K	$1.66	$124.1K
wunderground	173.2K	$1.51	$317.6K

SERP Rankings

Keyword			Ranking URL
weather	#3	🏠	www.wunderground.com/	26,044,520	$0.51
dallas weather	#5	📄	www.wunderground.com/forecast/us/tx/dallas	127,320	$0.57
weathrt	#2	📄	www.wunderground.com/hourly/ph/manila	6,860	$0.86
rain forecast	#7	📄	www.wunderground.com/weather/us/pa/philadelphia	5,190	$0.31
the weather today	#4	📄	www.wunderground.com/hourly/us/wa/vancouver	3,250	$0.80

Acquisition Engine · Insight

Direct is the primary acquisition channel (78%), ranking for 5 keywords with traffic concentrated in United States (92%). Heavy reliance on one channel creates vulnerability.

How does wunderground.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

weather.gov

🔗 4 keyword overlap

76.0M/mo+5%Apr 1999

Shares 4 keywords including "weather"

wunderground.com vs weather.gov →Visit Website ↗

weatherbug.com

🔗 4 keyword overlap

Discover WeatherBug’s Weather Wizard Program, offering fun and interactive weather safety education for kids, including videos on wildfires, rip currents, and hurricanes.

11.4M/mo+23%Sep 1999

Shares 4 keywords including "weather"

wunderground.com vs weatherbug.com →Visit Website ↗

accuweather.com

🔗 3 keyword overlap

A sprawling heat dome will fuel repeated "ring of fire" thunderstorms capable of producing damaging wind gusts and derechos across parts of the north-central and northeastern U.S. into the Independence Day weekend.

328.4M/mo+10%Oct 1995

Shares 3 keywords including "weather"

wunderground.com vs accuweather.com →Visit Website ↗