nfl.com

DR 89by AhrefsMedium Opportunity · 60/100

About

The official source for NFL news, video highlights, fantasy football, game-day coverage, schedules, stats, scores and more.

Categorysports/american_football

Top 3,347

Global Rank

United States 77%

Top Market

-43%

Monthly Trend

51% Bounce

Engagement Signal

Monthly Visits

19,929,910

↓43.1% vs last month

Bounce Rate

51.2%

Pages / Visit

2.5

Avg. Session

2m 27s

Domain Age

30.1 years

Traffic

#3,347Global Rank

#877Country Rank (840)

#1Category Rank · American_Football

Traffic Trend

↓43.1%

Traffic Sources

Organic Search

35.1%

Direct

52.5%

Social

2.2%

Referral

5.3%

Paid

2.7%

2.1%

Strong brand recognition: 52.5% from direct traffic

Geographic Distribution

DomainShare

🇺🇸United StatesUS

76.6%

🇨🇦CanadaCA

3.7%

🇬🇧United KingdomGB

2.6%

🇩🇪GermanyDE

2.5%

🇲🇽MexicoMX

1.6%

Top 3 countries account for 83.0% of traffic — high geographic concentration

SEO & Keywords

Top Keywords

Keyword
nfl	1.3M	$0.87	$792.1K
nfl news	213.4K	$0.70	$197.5K
nfl schedule release	197.4K	$1.24	$110.6K
nfl schedule	140.9K	$1.13	$84.4K
nfl schedule 2026	75.1K	$0.85	$64.6K

SERP Rankings

Keyword			Ranking URL
kittle	#7	📄	www.nfl.com/players/george-kittle/	48,400	$0.33
nfl playoff bracket maker	#8	📄	www.nfl.com/playoffs/bracket	9,280	$3.78
kamara	#6	📄	www.nfl.com/players/alvin-kamara/	8,690	$0.44
super bowl 2022 halftime show	#4	📄	www.nfl.com/videos/full-pepsi-super-bowl-lvi-halftime-show-featuring-dr-dre-snoop-dogg-eminem-mary-	4,600	—
2022 super bowl halftime show	#3	📄	www.nfl.com/videos/full-pepsi-super-bowl-lvi-halftime-show-featuring-dr-dre-snoop-dogg-eminem-mary-	1,000	—

Growth Readout

Direct traffic at 53% — strong brand recognition

Global rank top 3.3K — established player in the space

Traffic concentrated in United States (77%) — high geographic dependency

5 tracked competitors in this category — competitive landscape is well-defined

How does nfl.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

cbssports.com

🔗 3 keyword overlap

CBS Sports features live scoring, news, stats, and player info for NFL football, MLB baseball, NBA basketball, NHL hockey, college basketball and football.

32.2M/mo-16%May 1996

Shares 3 keywords including "super bowl"

nfl.com vs cbssports.com →Visit Website ↗

espn.com

🔗 2 keyword overlap

Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports.

497.4M/mo+6%Oct 1994

Shares 2 keywords including "super bowl"

nfl.com vs espn.com →Visit Website ↗

latimes.com

🔗 2 keyword overlap

Latino activists showed their strength in the recall election in places like Orange County to keep Gov. Gavin Newsom in office.

24.2M/mo-6%Dec 1990

Shares 2 keywords including "nfl draft"

nfl.com vs latimes.com →Visit Website ↗

nbc.com

🔗 2 keyword overlap

The Hunting Party - Watch episodes on NBC.com and the NBC App. Investigators must capture dangerous killers who escaped from a top-secret prison.

8.1M/mo+19%Jun 1997

Shares 2 keywords including "superbowl"

nfl.com vs nbc.com →Visit Website ↗

tankathon.com

🔗 2 keyword overlap

Sacramento Kings Tankathon team page. View current picks for the upcoming NBA Draft, Mock Draft selections, previous draft selections, and season schedule and results.

3.2M/mo-35%Dec 2013

Shares 2 keywords including "nfl draft"

nfl.com vs tankathon.com →Visit Website ↗

View full competitive analysis of nfl.com →

Report based on data from May 2026

See a sample report