today.com
DR 90by AhrefsMedium Opportunity ยท 60/100

About today.com

Last chance to hit checkout and save on home essentials, luxury beauty and more.

Categorynews_and_media
17.3MMonthly Visits
+5%Monthly Trend
Apr 1998Domain Age

Competitive Landscape Overview

14Competitors
91.6MAvg. Traffic
2Avg. Keyword Overlap
30yAvg. Domain Age

Top Competitors

people.com

people.com

๐Ÿ”— 4 keyword overlap

In the days following the attack, several news reports surfaced about members of Donald Trump's own Cabinet who were considering invoking the 25th Amendment

166.8M/mo-1%Jun 1994

Shares 4 keywords including "amazon"

nypost.com

nypost.com

๐Ÿ”— 3 keyword overlap

Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.

95.8M/mo+2%Sep 1996

Shares 3 keywords including "amazon"

cnn.com

cnn.com

๐Ÿ”— 2 keyword overlap

A Los Angeles jury found that Meta and YouTube knowingly created addictive platforms that harmed the mental health of a young woman. Itโ€™s a landmark decision that could serve as a roadmap for thousands of similar cases. But will this legal pressure lead to real change to how social media platforms operate? And what can parents learn from this case?ย  Clare is joined by Nicki Petrossi, host of the podcast Scrolling 2 Death, and Sarah Gardner, founder and CEO of the Heat Initiative, to talk about what this verdict could mean for their kids and future generations.ย  Clare also made a video a few months ago walking through safety features and tools for monitoring kidsโ€™ social media use. You can find that here. Terms of Service is a CNN Podcasts and Goat Rodeo production. This episode was produced by Rebecca Seidel. At Goat Rodeo, the lead producer is Rebecca Seidel, and the executive producers are Megan Nadolski and Ian Enright. At CNN, Matt Martinez is our Senior Producer and Dan Dzula is our Technical Director. Production support from Sofรญa Sanchez.

357.7M/mo-22%Sep 1993

Shares 2 keywords including "news"

foxnews.com

foxnews.com

๐Ÿ”— 2 keyword overlap

Breaking News, Latest News and Current News from FOXNews.com. Breaking news and video. Latest Current News: U.S., World, Entertainment, Health, Business, Technology, Politics, Sports.

229.9M/mo-8%Jun 1995

Shares 2 keywords including "news"

nbcnews.com

nbcnews.com

๐Ÿ”— 2 keyword overlap

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

100.9M/mo-12%Jun 1997

Shares 2 keywords including "news"

cbsnews.com

cbsnews.com

๐Ÿ”— 2 keyword overlap

CBS News offers breaking news coverage of today's top headlines. Stay informed on the biggest new stories with our balanced, trustworthy reporting.

67.3M/mo-18%Oct 1994

Shares 2 keywords including "amazon"

sky.com

sky.com

๐Ÿ”— 2 keyword overlap

View all Sky locations and find your local store. Sky Glass, broadband, TV bundles, mobile deals.

65.8M/mo+0%Mar 1988

Shares 2 keywords including "news"

npr.org

npr.org

๐Ÿ”— 2 keyword overlap

Top stories in the U.S. and world news, politics, health, science, business, music, arts and culture. Nonprofit journalism with a mission. This is NPR.

60.5M/mo-7%

Shares 2 keywords including "news"

ft.com

ft.com

๐Ÿ”— 2 keyword overlap

From industrial-scale fraud factories to influence operations and underground banking, Chinese organised crime groups are revolutionising law enforcement's understanding of transnational crime. The FT's Ben Marino reports on the globalisation of scamming syndicates and the proliferation of crime-as-a-service tools.

33.2M/mo+0%Nov 1994

Shares 2 keywords including "amazon"

axios.com

axios.com

๐Ÿ”— 2 keyword overlap

Smart, efficient news worthy of your time, attention, and trust. Covering local news, politics, health, climate, tech, media, business, sports, world, science and more.

26.9M/mo-25%Sep 1997

Shares 2 keywords including "news"

goodhousekeeping.com

goodhousekeeping.com

๐Ÿ”— 2 keyword overlap

Discover expert-tested product reviews, modern home tips, cleaning hacks, recipes and more.

25.8M/mo+9%Aug 1995

Shares 2 keywords including "savannah guthrie"

cdc.gov

cdc.gov

๐Ÿ”— 2 keyword overlap

Tips and information about using CDC.gov.

21.8M/mo+21%Oct 1997

Shares 2 keywords including "hantavirus map"

mensjournal.com

mensjournal.com

๐Ÿ”— 2 keyword overlap

We are a men's lifestyle publication covering the coolest gear, best spirits, top tier style and grooming essentials, health and fitness tips, and more

15.5M/mo-3%Mar 1997

Shares 2 keywords including "nancy guthrie"

tvinsider.com

tvinsider.com

๐Ÿ”— 2 keyword overlap

TV Insider is a celebration of the very best in television. We're a guide to what's worth watching โ€” an all-access pass into your favorite shows

14.1M/mo-15%Jul 2002

Shares 2 keywords including "nancy guthrie"

Competitors identified by shared traffic-driving keywords

Keyword Battle: today.com vs Competitors

KeywordSearch Volumetoday.comCompetitor
stranger things season 5 release date167,020#5people.com #10โœ“ Leading
nepo baby67,000#4people.com #3โœ— Behind
jesus ai1,760#8nbcnews.com #6โœ— Behind
nepo-baby1,630#3people.com #9โœ“ Leading

Traffic Comparison

today.com
17.3M+5%
people.com
166.8M-1%
nypost.com
95.8M+2%
cnn.com
357.7M-22%
foxnews.com
229.9M-8%
nbcnews.com
100.9M-12%

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countrytoday.compeople.comnypost.comcnn.comfoxnews.comnbcnews.com
๐Ÿ‡บ๐Ÿ‡ธ US
77%
80%
90%
71%
92%
86%
๐Ÿ‡จ๐Ÿ‡ฆ CA
4%
6%
2%
8%
2%
4%
๐Ÿ‡ฌ๐Ÿ‡ง GB
2%
2%
1%
2%
1%
1%
๐Ÿ‡ฆ๐Ÿ‡บ AU
2%
1%
1%
1%
1%
1%
๐Ÿ‡ฉ๐Ÿ‡ช DEโ€”
1%
1%
1%
0%
1%
๐Ÿ‡ฎ๐Ÿ‡ณ IN
1%
โ€”โ€”
1%
โ€”
1%

Market Opportunities

๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 2 competitors competitors โ€” market is fragmented
๐Ÿ‡ฌ๐Ÿ‡ง GB: No dominant player among 0 competitors competitors โ€” market is fragmented
๐Ÿ‡ฆ๐Ÿ‡บ AU: No dominant player among 0 competitors competitors โ€” market is fragmented

Domain Age Comparison

How does today.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report