36kr.com vs zeabur.com

Market traction comparison · Updated Jul 2026

36kr.com favicon36kr.com
VS
zeabur.com faviconzeabur.com
 36kr.comzeabur.comLeads
Monthly Visits2.7M414.3K36kr.com
Bounce Rate57.5%34.6%zeabur.com
SEO & Keywords3030Tie
Domain Age15y 11m3y 11m36kr.com

36kr.com leads in 2 of 4 dimensions, while zeabur.com leads in 1.

Growth Momentum

Growth Momentum
36kr.comzeabur.com
 36kr.comzeabur.comLeads
Monthly Visits2.7M414.3K36kr.com
MoM Change+9%+4%36kr.com
Avg. Session2m27s4m05szeabur.com
Pages / Visit2.46.8zeabur.com

Growth Momentum · Insight

36kr.com receives 6.6x more monthly traffic than zeabur.com (2.7M vs 414.3K).

Acquisition Strategy

 36kr.comzeabur.comLeads
Primary ChannelDirect 44%Direct 62%
Bounce Rate57.5%34.6%zeabur.com
SEO & Keywords3030
36kr.com
Search 34%Direct 44%Social 2%Referral 21%
zeabur.com
Search 25%Direct 62%Social 4%Referral 8%
SearchDirectSocialReferralPaidEmail
21
9
21
36kr.com OnlySharedzeabur.com Only

Keyword Overlap Rate: 18%

Acquisition Strategy · Insight

36kr.com acquires users primarily through Direct (44%), while zeabur.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — zeabur.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 36kr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 36kr.comzeabur.comLeads
Domain Age15y 11m3y 11m36kr.com
RegisteredOct 2010Sep 2022
ExpiresSep 2026Sep 2026

Business Maturity · Insight

36kr.com has been in the market for over a decade, indicating established presence.

Market Position

 36kr.comzeabur.comLeads
Global Rank#24.3K#84.9K36kr.com
Category Rank#133
36kr.comzeabur.com
🌐 China
74%
17%
🌐 Taiwan
2%
33%
🇺🇸 United States
9%
10%

36kr.com only

🌐 Hong Kong SAR China 6%🇸🇬 Singapore 2%

zeabur.com only

🌐 Thailand 6%🇮🇩 Indonesia 5%

Market Position · Insight

Each has untapped markets the other serves: 36kr.com could expand into Thailand, Indonesia, while zeabur.com could target Hong Kong SAR China, Singapore.

Key Takeaways

  • 36kr.com receives 6.6x more monthly traffic than zeabur.com (2.7M vs 414.3K).
  • 36kr.com acquires users primarily through Direct (44%), while zeabur.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — zeabur.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 36kr.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • 36kr.com receives 6.6x more monthly traffic than zeabur.com (2.7M vs 414.3K).
  • zeabur.com keeps visitors significantly longer (4m05s avg session vs 36kr.com's 2m27s), suggesting deeper product engagement or stickier content.
  • zeabur.com has a 23 percentage point lower bounce rate (35% vs 58%), indicating better landing page relevance or more targeted traffic.
  • They share 9 keywords (18% overlap), indicating direct search competition.

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Report based on data from July 2026