5paisa.com vs economictimes.com
Market traction comparison · Updated Jul 2026
| 5paisa.com | economictimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 85.0M | economictimes.com |
| Bounce Rate | 40.3% | 53.3% | 5paisa.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 3m | 30y 4m | economictimes.com |
economictimes.com leads in 2 of 4 dimensions, while 5paisa.com leads in 1.
Growth Momentum
| 5paisa.com | economictimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 85.0M | economictimes.com |
| MoM Change | -38% | -10% | economictimes.com |
| Avg. Session | 4m11s | 1m30s | 5paisa.com |
| Pages / Visit | 4.5 | 1.9 | 5paisa.com |
Growth Momentum · Insight
economictimes.com is growing faster (-10%) but visitors stay 2.8x shorter (1m30s vs 4m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| 5paisa.com | economictimes.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 53% | Direct 43% | |
| Bounce Rate | 40.3% | 53.3% | 5paisa.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 216%
Acquisition Strategy · Insight
5paisa.com acquires users primarily through Direct (53%), while economictimes.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — 5paisa.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 5paisa.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 5paisa.com | economictimes.com | Leads | |
|---|---|---|---|
| Domain Age | 26y 3m | 30y 4m | economictimes.com |
| Registered | Jun 2000 | Apr 1996 | |
| Expires | Jun 2026 | Apr 2027 |
Business Maturity · Insight
economictimes.com has been in the market for over a decade, indicating established presence.
Market Position
| 5paisa.com | economictimes.com | Leads | |
|---|---|---|---|
| Global Rank | #16.1K | #727 | economictimes.com |
| Category Rank | #48 | #5 | economictimes.com |
5paisa.com only
economictimes.com only
Market Position · Insight
Each has untapped markets the other serves: 5paisa.com could expand into United States, Canada, United Kingdom, while economictimes.com could target Thailand, Argentina, Ukraine.
Key Takeaways
- •economictimes.com receives 25.0x more monthly traffic than 5paisa.com (85.0M vs 3.4M).
- •economictimes.com is growing faster (-10%) but visitors stay 2.8x shorter (1m30s vs 4m11s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •5paisa.com acquires users primarily through Direct (53%), while economictimes.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — 5paisa.com's higher direct traffic suggests stronger brand recognition or product-led growth, while 5paisa.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •economictimes.com receives 25.0x more monthly traffic than 5paisa.com (85.0M vs 3.4M).
- •5paisa.com keeps visitors significantly longer (4m11s avg session vs economictimes.com's 1m30s), suggesting deeper product engagement or stickier content.
- •5paisa.com has a 13 percentage point lower bounce rate (40% vs 53%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026