economictimes.com vs livemint.com
Market traction comparison · Updated Jul 2026
| economictimes.com | livemint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 85.0M | 19.5M | economictimes.com |
| Bounce Rate | 53.3% | 55.1% | economictimes.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 19y 9m | economictimes.com |
economictimes.com leads in 3 of 4 dimensions, while livemint.com leads in 0.
Growth Momentum
| economictimes.com | livemint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 85.0M | 19.5M | economictimes.com |
| MoM Change | -10% | +7% | livemint.com |
| Avg. Session | 1m30s | 0m49s | economictimes.com |
| Pages / Visit | 1.9 | 1.7 | economictimes.com |
Growth Momentum · Insight
livemint.com is growing faster (+7%) but visitors stay 1.8x shorter (0m49s vs 1m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| economictimes.com | livemint.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 43% | Search 53% | |
| Bounce Rate | 53.3% | 55.1% | economictimes.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 173%
| Keyword | Volume | economictimes.com | livemint.com |
|---|---|---|---|
| aktu one view | 68.6K | #2 | #5 |
Acquisition Strategy · Insight
economictimes.com acquires users primarily through Direct (43%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — economictimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| economictimes.com | livemint.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 19y 9m | economictimes.com |
| Registered | Apr 1996 | Nov 2006 | |
| Expires | Apr 2027 | Nov 2034 |
Business Maturity · Insight
economictimes.com has been in the market for over a decade, indicating established presence.
Market Position
| economictimes.com | livemint.com | Leads | |
|---|---|---|---|
| Global Rank | #727 | #4.1K | economictimes.com |
| Category Rank | #5 | #37 | economictimes.com |
Key Takeaways
- •economictimes.com is losing traffic (-10%) despite 85.0M monthly visits. livemint.com's +7% growth puts it on a trajectory to overtake.
- •livemint.com is growing faster (+7%) but visitors stay 1.8x shorter (0m49s vs 1m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •economictimes.com acquires users primarily through Direct (43%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — economictimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •economictimes.com receives 4.4x more monthly traffic than livemint.com (85.0M vs 19.5M).
- •livemint.com is growing (+7%) while economictimes.com is declining (-10%).
- •economictimes.com keeps visitors significantly longer (1m30s avg session vs livemint.com's 0m49s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026