economictimes.com vs groww.in
Market traction comparison · Updated Jul 2026
| economictimes.com | groww.in | Leads | |
|---|---|---|---|
| Monthly Visits | 85.0M | 61.0M | economictimes.com |
| Bounce Rate | 53.3% | 45.2% | groww.in |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 10y 5m | economictimes.com |
economictimes.com leads in 2 of 4 dimensions, while groww.in leads in 1.
Growth Momentum
| economictimes.com | groww.in | Leads | |
|---|---|---|---|
| Monthly Visits | 85.0M | 61.0M | economictimes.com |
| MoM Change | -10% | +9% | groww.in |
| Avg. Session | 1m30s | 5m05s | groww.in |
| Pages / Visit | 1.9 | 5.6 | groww.in |
Growth Momentum · Insight
economictimes.com is losing traffic (-10%) despite 85.0M monthly visits. groww.in's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| economictimes.com | groww.in | Leads | |
|---|---|---|---|
| Primary Channel | Direct 43% | Direct 55% | |
| Bounce Rate | 53.3% | 45.2% | groww.in |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
economictimes.com acquires users primarily through Direct (43%), while groww.in relies on Direct (55%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while groww.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| economictimes.com | groww.in | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 10y 5m | economictimes.com |
| Registered | Apr 1996 | Apr 2016 | |
| Expires | Apr 2027 | Apr 2029 |
Business Maturity · Insight
economictimes.com has been in the market for over a decade, indicating established presence.
Market Position
| economictimes.com | groww.in | Leads | |
|---|---|---|---|
| Global Rank | #727 | #624 | groww.in |
| Category Rank | #5 | #3 | groww.in |
economictimes.com only
groww.in only
Market Position · Insight
Each has untapped markets the other serves: economictimes.com could expand into Georgia, Singapore, while groww.in could target Canada, United Kingdom.
Key Takeaways
- •economictimes.com is losing traffic (-10%) despite 85.0M monthly visits. groww.in's +9% growth puts it on a trajectory to overtake.
- •economictimes.com acquires users primarily through Direct (43%), while groww.in relies on Direct (55%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while groww.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •economictimes.com has 1.4x more traffic (85.0M vs 61.0M), though both operate at comparable scale.
- •groww.in is growing (+9%) while economictimes.com is declining (-10%).
- •groww.in keeps visitors significantly longer (5m05s avg session vs economictimes.com's 1m30s), suggesting deeper product engagement or stickier content.
- •groww.in has a 8 percentage point lower bounce rate (45% vs 53%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026