5paisa.com vs groww.in
Market traction comparison · Updated Jul 2026
| 5paisa.com | groww.in | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 61.0M | groww.in |
| Bounce Rate | 40.3% | 45.2% | 5paisa.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 3m | 10y 5m | 5paisa.com |
5paisa.com leads in 2 of 4 dimensions, while groww.in leads in 1.
Growth Momentum
| 5paisa.com | groww.in | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 61.0M | groww.in |
| MoM Change | -38% | +9% | groww.in |
| Avg. Session | 4m11s | 5m05s | groww.in |
| Pages / Visit | 4.5 | 5.6 | groww.in |
Growth Momentum · Insight
5paisa.com is losing traffic (-38%) despite 3.4M monthly visits. groww.in's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| 5paisa.com | groww.in | Leads | |
|---|---|---|---|
| Primary Channel | Direct 53% | Direct 55% | |
| Bounce Rate | 40.3% | 45.2% | 5paisa.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | 5paisa.com | groww.in |
|---|---|---|---|
| average stock calculator | 1.4K | #9 | #4 |
Acquisition Strategy · Insight
5paisa.com acquires users primarily through Direct (53%), while groww.in relies on Direct (55%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while 5paisa.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| 5paisa.com | groww.in | Leads | |
|---|---|---|---|
| Domain Age | 26y 3m | 10y 5m | 5paisa.com |
| Registered | Jun 2000 | Apr 2016 | |
| Expires | Jun 2026 | Apr 2029 |
Business Maturity · Insight
5paisa.com has been in the market for over a decade, indicating established presence.
Market Position
| 5paisa.com | groww.in | Leads | |
|---|---|---|---|
| Global Rank | #16.1K | #624 | groww.in |
| Category Rank | #48 | #3 | groww.in |
5paisa.com only
groww.in only
Market Position · Insight
Each has untapped markets the other serves: 5paisa.com could expand into United States, Georgia, Singapore, while groww.in could target Thailand, Argentina, Ukraine.
Key Takeaways
- •5paisa.com is losing traffic (-38%) despite 3.4M monthly visits. groww.in's +9% growth puts it on a trajectory to overtake.
- •5paisa.com acquires users primarily through Direct (53%), while groww.in relies on Direct (55%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while 5paisa.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •groww.in receives 18.0x more monthly traffic than 5paisa.com (61.0M vs 3.4M).
- •groww.in is growing (+9%) while 5paisa.com is declining (-38%).
- •With only 0% keyword overlap, they target largely different search audiences.
- •5paisa.com has a 16-year head start in the market.
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Report based on data from July 2026