groww.in vs livemint.com

Market traction comparison · Updated Jul 2026

groww.in favicongroww.in
VS
livemint.com faviconlivemint.com
 groww.inlivemint.comLeads
Monthly Visits61.0M19.5Mgroww.in
Bounce Rate45.2%55.1%groww.in
SEO & Keywords3030Tie
Domain Age10y 5m19y 9mlivemint.com

groww.in leads in 2 of 4 dimensions, while livemint.com leads in 1.

Growth Momentum

Growth Momentum
groww.inlivemint.com
 groww.inlivemint.comLeads
Monthly Visits61.0M19.5Mgroww.in
MoM Change+9%+7%groww.in
Avg. Session5m05s0m49sgroww.in
Pages / Visit5.61.7groww.in

Growth Momentum · Insight

groww.in receives 3.1x more monthly traffic than livemint.com (61.0M vs 19.5M).

Acquisition Strategy

 groww.inlivemint.comLeads
Primary ChannelDirect 55%Search 53%
Bounce Rate45.2%55.1%groww.in
SEO & Keywords3030
groww.in
Search 34%Direct 55%Social 6%Referral 2%Email 2%
livemint.com
Search 53%Direct 36%Social 4%Referral 6%Email 1%
SearchDirectSocialReferralPaidEmail
55
groww.in OnlySharedlivemint.com Only

Keyword Overlap Rate: 1100%

Acquisition Strategy · Insight

groww.in acquires users primarily through Direct (55%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 groww.inlivemint.comLeads
Domain Age10y 5m19y 9mlivemint.com
RegisteredApr 2016Nov 2006
ExpiresApr 2029Nov 2034

Business Maturity · Insight

livemint.com has been in the market for over a decade, indicating established presence.

Market Position

 groww.inlivemint.comLeads
Global Rank#624#4.1Kgroww.in
Category Rank#3#37groww.in
groww.inlivemint.com
🇮🇳 India
92%
81%
🇺🇸 United States
1%
9%
🌐 United Arab Emirates
0%
1%

groww.in only

🌐 Georgia 1%🇸🇬 Singapore 1%

livemint.com only

🇨🇦 Canada 1%🇬🇧 United Kingdom 1%

Market Position · Insight

Each has untapped markets the other serves: groww.in could expand into Canada, United Kingdom, while livemint.com could target Georgia, Singapore.

Key Takeaways

  • groww.in receives 3.1x more monthly traffic than livemint.com (61.0M vs 19.5M).
  • groww.in acquires users primarily through Direct (55%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • groww.in receives 3.1x more monthly traffic than livemint.com (61.0M vs 19.5M).
  • groww.in keeps visitors significantly longer (5m05s avg session vs livemint.com's 0m49s), suggesting deeper product engagement or stickier content.
  • groww.in has a 10 percentage point lower bounce rate (45% vs 55%), indicating better landing page relevance or more targeted traffic.
  • groww.in acquires traffic primarily through Direct (55%), while livemint.com relies on Search (53%) — fundamentally different acquisition strategies.

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Report based on data from July 2026