groww.in vs livemint.com
Market traction comparison · Updated Jul 2026
| groww.in | livemint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 61.0M | 19.5M | groww.in |
| Bounce Rate | 45.2% | 55.1% | groww.in |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 10y 5m | 19y 9m | livemint.com |
groww.in leads in 2 of 4 dimensions, while livemint.com leads in 1.
Growth Momentum
| groww.in | livemint.com | Leads | |
|---|---|---|---|
| Monthly Visits | 61.0M | 19.5M | groww.in |
| MoM Change | +9% | +7% | groww.in |
| Avg. Session | 5m05s | 0m49s | groww.in |
| Pages / Visit | 5.6 | 1.7 | groww.in |
Growth Momentum · Insight
groww.in receives 3.1x more monthly traffic than livemint.com (61.0M vs 19.5M).
Acquisition Strategy
| groww.in | livemint.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 55% | Search 53% | |
| Bounce Rate | 45.2% | 55.1% | groww.in |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 1100%
Acquisition Strategy · Insight
groww.in acquires users primarily through Direct (55%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| groww.in | livemint.com | Leads | |
|---|---|---|---|
| Domain Age | 10y 5m | 19y 9m | livemint.com |
| Registered | Apr 2016 | Nov 2006 | |
| Expires | Apr 2029 | Nov 2034 |
Business Maturity · Insight
livemint.com has been in the market for over a decade, indicating established presence.
Market Position
| groww.in | livemint.com | Leads | |
|---|---|---|---|
| Global Rank | #624 | #4.1K | groww.in |
| Category Rank | #3 | #37 | groww.in |
groww.in only
livemint.com only
Market Position · Insight
Each has untapped markets the other serves: groww.in could expand into Canada, United Kingdom, while livemint.com could target Georgia, Singapore.
Key Takeaways
- •groww.in receives 3.1x more monthly traffic than livemint.com (61.0M vs 19.5M).
- •groww.in acquires users primarily through Direct (55%), while livemint.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — groww.in's higher direct traffic suggests stronger brand recognition or product-led growth, while livemint.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •groww.in receives 3.1x more monthly traffic than livemint.com (61.0M vs 19.5M).
- •groww.in keeps visitors significantly longer (5m05s avg session vs livemint.com's 0m49s), suggesting deeper product engagement or stickier content.
- •groww.in has a 10 percentage point lower bounce rate (45% vs 55%), indicating better landing page relevance or more targeted traffic.
- •groww.in acquires traffic primarily through Direct (55%), while livemint.com relies on Search (53%) — fundamentally different acquisition strategies.
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Report based on data from July 2026