accuweather.com vs weather.gov
Market traction comparison · Updated Jul 2026
| accuweather.com | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 328.4M | 76.0M | accuweather.com |
| Bounce Rate | 49.8% | 44.2% | weather.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 10m | 27y 4m | accuweather.com |
accuweather.com leads in 2 of 4 dimensions, while weather.gov leads in 1.
Growth Momentum
| accuweather.com | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 328.4M | 76.0M | accuweather.com |
| MoM Change | +10% | +5% | accuweather.com |
| Avg. Session | 1m11s | 2m50s | weather.gov |
| Pages / Visit | 2.3 | 3.5 | weather.gov |
Growth Momentum · Insight
accuweather.com receives 4.3x more monthly traffic than weather.gov (328.4M vs 76.0M).
Acquisition Strategy
| accuweather.com | weather.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Direct 74% | |
| Bounce Rate | 49.8% | 44.2% | weather.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 567%
| Keyword | Volume | accuweather.com | weather.gov |
|---|---|---|---|
| weather | 26.0M | #7 | #2 |
| dallas weather | 127.3K | #2 | #6 |
| rain forecast | 5.2K | #1 | #6 |
| the weather today | 3.3K | #2 | #6 |
| dunellen weather | 1.5K | #4 | #8 |
| chance of rain today | 1.3K | #1 | #6 |
| rainbow weather | 1.1K | #10 | #5 |
Acquisition Strategy · Insight
accuweather.com acquires users primarily through Direct (52%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while accuweather.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| accuweather.com | weather.gov | Leads | |
|---|---|---|---|
| Domain Age | 30y 10m | 27y 4m | accuweather.com |
| Registered | Oct 1995 | Apr 1999 | |
| Expires | Oct 2027 | Aug 2026 |
Business Maturity · Insight
accuweather.com has been in the market for over a decade, indicating established presence.
Market Position
| accuweather.com | weather.gov | Leads | |
|---|---|---|---|
| Global Rank | #142 | #710 | accuweather.com |
| Category Rank | #2 | #3 | accuweather.com |
accuweather.com only
weather.gov only
Market Position · Insight
Each has untapped markets the other serves: accuweather.com could expand into Puerto Rico, Mexico, while weather.gov could target India, Poland.
Key Takeaways
- •accuweather.com receives 4.3x more monthly traffic than weather.gov (328.4M vs 76.0M).
- •accuweather.com acquires users primarily through Direct (52%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while accuweather.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •accuweather.com receives 4.3x more monthly traffic than weather.gov (328.4M vs 76.0M).
- •weather.gov keeps visitors significantly longer (2m50s avg session vs accuweather.com's 1m11s), suggesting deeper product engagement or stickier content.
- •They share 51 keywords (567% overlap), indicating direct search competition.
- •accuweather.com has a 4-year head start in the market.
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Report based on data from July 2026