inc.com vs wayfair.com
Market traction comparison · Updated Jul 2026
| inc.com | wayfair.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.8M | 120.4M | wayfair.com |
| Bounce Rate | 57.1% | 42.8% | wayfair.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 6m | 22y 2m | inc.com |
wayfair.com leads in 2 of 4 dimensions, while inc.com leads in 1.
Growth Momentum
| inc.com | wayfair.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.8M | 120.4M | wayfair.com |
| MoM Change | -1% | +10% | wayfair.com |
| Avg. Session | 1m07s | 5m34s | wayfair.com |
| Pages / Visit | 1.8 | 5.3 | wayfair.com |
Growth Momentum · Insight
inc.com is losing traffic (-1%) despite 4.8M monthly visits. wayfair.com's +10% growth puts it on a trajectory to overtake.
Acquisition Strategy
| inc.com | wayfair.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 40% | Search 56% | |
| Bounce Rate | 57.1% | 42.8% | wayfair.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
Acquisition Strategy · Insight
inc.com acquires users primarily through Direct (40%), while wayfair.com relies on Search (56%). This reflects fundamentally different go-to-market strategies — inc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| inc.com | wayfair.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 6m | 22y 2m | inc.com |
| Registered | Mar 1996 | Jun 2004 | |
| Expires | Mar 2031 | Jun 2027 |
Business Maturity · Insight
inc.com has been in the market for over a decade, indicating established presence.
Market Position
| inc.com | wayfair.com | Leads | |
|---|---|---|---|
| Global Rank | #15.9K | #280 | wayfair.com |
| Category Rank | #57 | #7 | wayfair.com |
inc.com only
wayfair.com only
Market Position · Insight
Each has untapped markets the other serves: inc.com could expand into China, while wayfair.com could target Germany.
Key Takeaways
- •inc.com is losing traffic (-1%) despite 4.8M monthly visits. wayfair.com's +10% growth puts it on a trajectory to overtake.
- •inc.com acquires users primarily through Direct (40%), while wayfair.com relies on Search (56%). This reflects fundamentally different go-to-market strategies — inc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wayfair.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wayfair.com receives 25.2x more monthly traffic than inc.com (120.4M vs 4.8M).
- •wayfair.com is growing (+10%) while inc.com is declining (-1%).
- •wayfair.com keeps visitors significantly longer (5m34s avg session vs inc.com's 1m07s), suggesting deeper product engagement or stickier content.
- •wayfair.com has a 14 percentage point lower bounce rate (43% vs 57%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026