wayfair.com

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Medium Opportunity · 60/100

22y2004-06-16Domain Age

120.4M+10%Monthly Visits

Search 56%United States 97%Primary Channel

3Competitors

Product Identity

About

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

Categorye-commerce_and_shopping/marketplace

Product Identity · Insight

Operating for 22 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

120,448,211

↑10.3% vs last month

Bounce Rate

42.8%

Pages / Visit

5.3

Avg. Session

5m 34s

Domain Age

22.2 years

#280Global Rank

#73Country Rank (840)

#7Category Rank · Marketplace

Traffic Trend

↑10.3%

Growth Profile · Insight

Monthly visits of 120.4M with 5m34s average session. A moderate bounce rate (43%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

55.3%

Direct

26.5%

Social

8.5%

Referral

3.2%

Paid

0.0%

5.3%

Gen AI

1.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

97.3%

Top 3 countries account for 98.4% of traffic — high geographic concentration

Top Keywords

Keyword
google	38.4M	$0.95	$44.2K
ikea	8.6M	$0.43	$44.9K
wayfair	1.7M	$0.52	$2401.4K
wayfair login	45.7K	$0.56	$43.7K
wayfair customer service	14.2K	$1.46	$33.9K

SERP Rankings

Keyword			Ranking URL
canopy	#6	📄	www.wayfair.com/outdoor/sb0/outdoor-canopies-c1784940.html	160,560	$1.42
trellis	#6	📄	www.wayfair.com/sca/ideas-and-advice/guides/what-is-a-trellis-T5945	71,620	$0.95
wayfair canada	#2	🏠	www.wayfair.com/	51,880	$0.35
dividers	#5	📄	www.wayfair.com/furniture/sb0/room-dividers-c416703.html	8,100	$0.49

Acquisition Engine · Insight

Heavily search-dependent (56%) and geographically concentrated in United States (97%) — dual concentration risk from algorithm changes and regional market shifts.

How does wayfair.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

wayfair.ca

🔗 3 keyword overlap

Shop Wayfair Canada for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

15.5M/mo+15%Feb 2011

Shares 3 keywords including "ikea"

wayfair.com vs wayfair.ca →Visit Website ↗