apnews.com vs indiatoday.in
Market traction comparison · Updated Jul 2026
| apnews.com | indiatoday.in | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 56.3M | apnews.com |
| Bounce Rate | 62.7% | 50.0% | indiatoday.in |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 35y 1m | 21y 8m | apnews.com |
apnews.com leads in 2 of 4 dimensions, while indiatoday.in leads in 1.
Growth Momentum
| apnews.com | indiatoday.in | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 56.3M | apnews.com |
| MoM Change | +6% | +10% | indiatoday.in |
| Avg. Session | 2m11s | 1m09s | apnews.com |
| Pages / Visit | 1.9 | 1.8 | apnews.com |
Growth Momentum · Insight
apnews.com receives 1.5x more monthly traffic than indiatoday.in (83.2M vs 56.3M).
Acquisition Strategy
| apnews.com | indiatoday.in | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Search 52% | |
| Bounce Rate | 62.7% | 50.0% | indiatoday.in |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
apnews.com acquires users primarily through Direct (57%), while indiatoday.in relies on Search (52%). This reflects fundamentally different go-to-market strategies — apnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apnews.com | indiatoday.in | Leads | |
|---|---|---|---|
| Domain Age | 35y 1m | 21y 8m | apnews.com |
| Registered | Jul 1991 | Jan 2005 | |
| Expires | Jul 2026 | Jan 2031 |
Business Maturity · Insight
apnews.com has been in the market for over a decade, indicating established presence.
Market Position
| apnews.com | indiatoday.in | Leads | |
|---|---|---|---|
| Global Rank | #780 | #1.3K | apnews.com |
| Category Rank | #18 | #17 | indiatoday.in |
apnews.com only
indiatoday.in only
Market Position · Insight
Each has untapped markets the other serves: apnews.com could expand into Australia, United Arab Emirates, while indiatoday.in could target Canada, Germany.
Key Takeaways
- •apnews.com receives 1.5x more monthly traffic than indiatoday.in (83.2M vs 56.3M).
- •apnews.com acquires users primarily through Direct (57%), while indiatoday.in relies on Search (52%). This reflects fundamentally different go-to-market strategies — apnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indiatoday.in's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •apnews.com has 1.5x more traffic (83.2M vs 56.3M), though both operate at comparable scale.
- •apnews.com keeps visitors significantly longer (2m11s avg session vs indiatoday.in's 1m09s), suggesting deeper product engagement or stickier content.
- •indiatoday.in has a 13 percentage point lower bounce rate (50% vs 63%), indicating better landing page relevance or more targeted traffic.
- •apnews.com acquires traffic primarily through Direct (57%), while indiatoday.in relies on Search (52%) — fundamentally different acquisition strategies.
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Report based on data from July 2026