apnews.com vs nbcnews.com
Market traction comparison · Updated Jul 2026
| apnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 70.1M | apnews.com |
| Bounce Rate | 62.7% | 72.2% | apnews.com |
| SEO & Keywords | 30 | 20 | apnews.com |
| Domain Age | 35y 1m | 29y 2m | apnews.com |
apnews.com leads in 4 of 4 dimensions, while nbcnews.com leads in 0.
Growth Momentum
| apnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 70.1M | apnews.com |
| MoM Change | +6% | -26% | apnews.com |
| Avg. Session | 2m11s | 1m20s | apnews.com |
| Pages / Visit | 1.9 | 1.6 | apnews.com |
Growth Momentum · Insight
nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. apnews.com's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| apnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Search 44% | |
| Bounce Rate | 62.7% | 72.2% | apnews.com |
| SEO & Keywords | 30 | 20 | apnews.com |
Keyword Overlap Rate: 67%
| Keyword | Volume | apnews.com | nbcnews.com |
|---|---|---|---|
| news | 12.8M | #8 | #5 |
| the news | 60.2K | #7 | #3 |
Acquisition Strategy · Insight
apnews.com acquires users primarily through Direct (57%), while nbcnews.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — apnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Domain Age | 35y 1m | 29y 2m | apnews.com |
| Registered | Jul 1991 | Jun 1997 | |
| Expires | Jul 2026 | Jun 2027 |
Business Maturity · Insight
apnews.com has been in the market for over a decade, indicating established presence.
Market Position
| apnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Global Rank | #780 | #1.0K | apnews.com |
| Category Rank | #18 | #21 | apnews.com |
apnews.com only
nbcnews.com only
Market Position · Insight
Each has untapped markets the other serves: apnews.com could expand into Australia, while nbcnews.com could target Germany.
Key Takeaways
- •nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. apnews.com's +6% growth puts it on a trajectory to overtake.
- •apnews.com acquires users primarily through Direct (57%), while nbcnews.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — apnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •apnews.com is growing (+6%) while nbcnews.com is declining (-26%).
- •apnews.com keeps visitors significantly longer (2m11s avg session vs nbcnews.com's 1m20s), suggesting deeper product engagement or stickier content.
- •apnews.com has a 9 percentage point lower bounce rate (63% vs 72%), indicating better landing page relevance or more targeted traffic.
- •apnews.com acquires traffic primarily through Direct (57%), while nbcnews.com relies on Search (44%) — fundamentally different acquisition strategies.
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Report based on data from July 2026