archives.gov vs whitehouse.gov
Market traction comparison · Updated Jul 2026
| archives.gov | whitehouse.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 7.2M | whitehouse.gov |
| Bounce Rate | 51.3% | 69.2% | archives.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 7m | 28y 11m | whitehouse.gov |
whitehouse.gov leads in 2 of 4 dimensions, while archives.gov leads in 1.
Growth Momentum
| archives.gov | whitehouse.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 7.2M | whitehouse.gov |
| MoM Change | +12% | +42% | whitehouse.gov |
| Avg. Session | 2m59s | 1m28s | archives.gov |
| Pages / Visit | 5.6 | 2.0 | archives.gov |
Growth Momentum · Insight
whitehouse.gov is growing faster (+42%) but visitors stay 2.0x shorter (1m28s vs 2m59s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| archives.gov | whitehouse.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 54% | Direct 40% | |
| Bounce Rate | 51.3% | 69.2% | archives.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
archives.gov acquires users primarily through Search (54%), while whitehouse.gov relies on Direct (40%). This reflects fundamentally different go-to-market strategies — whitehouse.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while archives.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| archives.gov | whitehouse.gov | Leads | |
|---|---|---|---|
| Domain Age | 25y 7m | 28y 11m | whitehouse.gov |
| Registered | Feb 2001 | Oct 1997 | |
| Expires | Sep 2026 | Sep 2026 |
Business Maturity · Insight
whitehouse.gov has been in the market for over a decade, indicating established presence.
Market Position
| archives.gov | whitehouse.gov | Leads | |
|---|---|---|---|
| Global Rank | #9.5K | #10.2K | archives.gov |
| Category Rank | #1 | #77 | archives.gov |
| PH Upvotes | — | 98 |
archives.gov only
whitehouse.gov only
Market Position · Insight
Each has untapped markets the other serves: archives.gov could expand into Brazil, while whitehouse.gov could target Germany.
Key Takeaways
- •whitehouse.gov is growing +42% while archives.gov grows +12%. At current trajectory, whitehouse.gov could close the traffic gap within 1 months.
- •whitehouse.gov is growing faster (+42%) but visitors stay 2.0x shorter (1m28s vs 2m59s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •archives.gov acquires users primarily through Search (54%), while whitehouse.gov relies on Direct (40%). This reflects fundamentally different go-to-market strategies — whitehouse.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while archives.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whitehouse.gov has 1.6x more traffic (7.2M vs 4.6M), though both operate at comparable scale.
- •Both are growing, with whitehouse.gov accelerating faster at +42% vs +12%.
- •archives.gov keeps visitors significantly longer (2m59s avg session vs whitehouse.gov's 1m28s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026