archives.gov vs thehill.com
Market traction comparison · Updated Jul 2026
| archives.gov | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 42.2M | thehill.com |
| Bounce Rate | 51.3% | 60.4% | archives.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 7m | 31y 4m | thehill.com |
thehill.com leads in 2 of 4 dimensions, while archives.gov leads in 1.
Growth Momentum
| archives.gov | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 42.2M | thehill.com |
| MoM Change | +12% | +31% | thehill.com |
| Avg. Session | 2m59s | 2m58s | archives.gov |
| Pages / Visit | 5.6 | 1.9 | archives.gov |
Growth Momentum · Insight
thehill.com is growing +31% while archives.gov grows +12%. At current trajectory, thehill.com could close the traffic gap within 3 months.
Acquisition Strategy
| archives.gov | thehill.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 54% | Direct 41% | |
| Bounce Rate | 51.3% | 60.4% | archives.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 67%
Acquisition Strategy · Insight
archives.gov acquires users primarily through Search (54%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while archives.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| archives.gov | thehill.com | Leads | |
|---|---|---|---|
| Domain Age | 25y 7m | 31y 4m | thehill.com |
| Registered | Feb 2001 | Apr 1995 | |
| Expires | Sep 2026 | Apr 2026 |
Business Maturity · Insight
thehill.com has been in the market for over a decade, indicating established presence.
Market Position
| archives.gov | thehill.com | Leads | |
|---|---|---|---|
| Global Rank | #9.5K | #1.8K | thehill.com |
| Category Rank | #1 | #26 | archives.gov |
archives.gov only
thehill.com only
Market Position · Insight
Each has untapped markets the other serves: archives.gov could expand into Australia, while thehill.com could target India.
Key Takeaways
- •thehill.com is growing +31% while archives.gov grows +12%. At current trajectory, thehill.com could close the traffic gap within 3 months.
- •archives.gov acquires users primarily through Search (54%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while archives.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thehill.com receives 9.2x more monthly traffic than archives.gov (42.2M vs 4.6M).
- •Both are growing, with thehill.com accelerating faster at +31% vs +12%.
- •archives.gov has a 9 percentage point lower bounce rate (51% vs 60%), indicating better landing page relevance or more targeted traffic.
- •archives.gov acquires traffic primarily through Search (54%), while thehill.com relies on Direct (41%) — fundamentally different acquisition strategies.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026