archives.gov vs time.com
Market traction comparison · Updated Jul 2026
| archives.gov | time.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 13.1M | time.com |
| Bounce Rate | 51.3% | 69.8% | archives.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 7m | 32y 9m | time.com |
time.com leads in 2 of 4 dimensions, while archives.gov leads in 1.
Growth Momentum
| archives.gov | time.com | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 13.1M | time.com |
| MoM Change | +12% | +19% | time.com |
| Avg. Session | 2m59s | 1m04s | archives.gov |
| Pages / Visit | 5.6 | 1.5 | archives.gov |
Growth Momentum · Insight
time.com is growing +19% while archives.gov grows +12%. At current trajectory, time.com could close the traffic gap within 4 months.
Acquisition Strategy
| archives.gov | time.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 54% | Search 53% | |
| Bounce Rate | 51.3% | 69.8% | archives.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
Acquisition Strategy · Insight
archives.gov acquires users primarily through Search (54%), while time.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — archives.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while archives.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| archives.gov | time.com | Leads | |
|---|---|---|---|
| Domain Age | 25y 7m | 32y 9m | time.com |
| Registered | Feb 2001 | Nov 1993 | |
| Expires | Sep 2026 | Nov 2026 |
Business Maturity · Insight
time.com has been in the market for over a decade, indicating established presence.
Market Position
| archives.gov | time.com | Leads | |
|---|---|---|---|
| Global Rank | #9.5K | #6.3K | time.com |
| Category Rank | #1 | #102 | archives.gov |
archives.gov only
time.com only
Market Position · Insight
Each has untapped markets the other serves: archives.gov could expand into Australia, while time.com could target Germany.
Key Takeaways
- •time.com is growing +19% while archives.gov grows +12%. At current trajectory, time.com could close the traffic gap within 4 months.
- •archives.gov acquires users primarily through Search (54%), while time.com relies on Search (53%). This reflects fundamentally different go-to-market strategies — archives.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while archives.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •time.com receives 2.8x more monthly traffic than archives.gov (13.1M vs 4.6M).
- •Both are growing, with time.com accelerating faster at +19% vs +12%.
- •archives.gov keeps visitors significantly longer (2m59s avg session vs time.com's 1m04s), suggesting deeper product engagement or stickier content.
- •archives.gov has a 18 percentage point lower bounce rate (51% vs 70%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026