archives.gov vs whitehousehistory.org
Market traction comparison · Updated Jul 2026
| archives.gov | whitehousehistory.org | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 588.9K | archives.gov |
| Bounce Rate | 51.3% | 47.7% | whitehousehistory.org |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 7m | 29y 5m | whitehousehistory.org |
whitehousehistory.org leads in 2 of 4 dimensions, while archives.gov leads in 1.
Growth Momentum
| archives.gov | whitehousehistory.org | Leads | |
|---|---|---|---|
| Monthly Visits | 4.6M | 588.9K | archives.gov |
| MoM Change | +12% | +6% | archives.gov |
| Avg. Session | 2m59s | 0m56s | archives.gov |
| Pages / Visit | 5.6 | 2.2 | archives.gov |
Growth Momentum · Insight
archives.gov is growing +12% while whitehousehistory.org grows +6%. At current trajectory, archives.gov could close the traffic gap within 8 months.
Acquisition Strategy
| archives.gov | whitehousehistory.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 54% | Search 55% | |
| Bounce Rate | 51.3% | 47.7% | whitehousehistory.org |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | archives.gov | whitehousehistory.org |
|---|---|---|---|
| theodore | 14.4K | #4 | #2 |
Acquisition Strategy · Insight
archives.gov acquires users primarily through Search (54%), while whitehousehistory.org relies on Search (55%). This reflects fundamentally different go-to-market strategies — whitehousehistory.org's higher direct traffic suggests stronger brand recognition or product-led growth, while whitehousehistory.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| archives.gov | whitehousehistory.org | Leads | |
|---|---|---|---|
| Domain Age | 25y 7m | 29y 5m | whitehousehistory.org |
| Registered | Feb 2001 | Apr 1997 | |
| Expires | Sep 2026 | Apr 2030 |
Business Maturity · Insight
whitehousehistory.org has been in the market for over a decade, indicating established presence.
Market Position
| archives.gov | whitehousehistory.org | Leads | |
|---|---|---|---|
| Global Rank | #9.5K | #93.1K | archives.gov |
| Category Rank | #1 | #12 | archives.gov |
archives.gov only
whitehousehistory.org only
Market Position · Insight
Each has untapped markets the other serves: archives.gov could expand into Russia, Australia, while whitehousehistory.org could target Germany, India.
Key Takeaways
- •archives.gov is growing +12% while whitehousehistory.org grows +6%. At current trajectory, archives.gov could close the traffic gap within 8 months.
- •archives.gov acquires users primarily through Search (54%), while whitehousehistory.org relies on Search (55%). This reflects fundamentally different go-to-market strategies — whitehousehistory.org's higher direct traffic suggests stronger brand recognition or product-led growth, while whitehousehistory.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •archives.gov receives 7.8x more monthly traffic than whitehousehistory.org (4.6M vs 588.9K).
- •Both are growing, with archives.gov accelerating faster at +12% vs +6%.
- •archives.gov keeps visitors significantly longer (2m59s avg session vs whitehousehistory.org's 0m56s), suggesting deeper product engagement or stickier content.
- •With only 0% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026