backlinko.com vs wordstream.com
Market traction comparison · Updated Jul 2026
| backlinko.com | wordstream.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 416.9K | wordstream.com |
| Bounce Rate | 48.6% | 50.1% | backlinko.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 14y 11m | 23y 3m | wordstream.com |
wordstream.com leads in 2 of 4 dimensions, while backlinko.com leads in 1.
Growth Momentum
| backlinko.com | wordstream.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 416.9K | wordstream.com |
| MoM Change | +2% | -6% | backlinko.com |
| Avg. Session | 0m36s | 0m33s | backlinko.com |
| Pages / Visit | 1.7 | 1.7 | backlinko.com |
Growth Momentum · Insight
wordstream.com is losing traffic (-6%) despite 416.9K monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| backlinko.com | wordstream.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Search 57% | |
| Bounce Rate | 48.6% | 50.1% | backlinko.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
Acquisition Strategy · Insight
backlinko.com acquires users primarily through Search (45%), while wordstream.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — backlinko.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wordstream.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| backlinko.com | wordstream.com | Leads | |
|---|---|---|---|
| Domain Age | 14y 11m | 23y 3m | wordstream.com |
| Registered | Sep 2011 | Jun 2003 | |
| Expires | Sep 2035 | Jun 2032 |
Business Maturity · Insight
wordstream.com has been in the market for over a decade, indicating established presence.
Market Position
| backlinko.com | wordstream.com | Leads | |
|---|---|---|---|
| Global Rank | #170.5K | #139.6K | wordstream.com |
| Category Rank | #169 | #2.5K | backlinko.com |
backlinko.com only
wordstream.com only
Market Position · Insight
Each has untapped markets the other serves: backlinko.com could expand into Philippines, United Kingdom, Bangladesh, while wordstream.com could target Pakistan, Indonesia, Australia.
Key Takeaways
- •wordstream.com is losing traffic (-6%) despite 416.9K monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
- •backlinko.com acquires users primarily through Search (45%), while wordstream.com relies on Search (57%). This reflects fundamentally different go-to-market strategies — backlinko.com's higher direct traffic suggests stronger brand recognition or product-led growth, while wordstream.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wordstream.com has 1.3x more traffic (416.9K vs 324.6K), though both operate at comparable scale.
- •backlinko.com is growing (+2%) while wordstream.com is declining (-6%).
- •They share 13 keywords (28% overlap), indicating direct search competition.
- •wordstream.com has a 8-year head start in the market.
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Report based on data from July 2026