bongdaplus.vn vs thethao247.vn
Market traction comparison · Updated Jul 2026
| bongdaplus.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 18.9M | 12.3M | bongdaplus.vn |
| Bounce Rate | 36.8% | 47.1% | bongdaplus.vn |
| SEO & Keywords | 30 | 30 | Tie |
bongdaplus.vn leads in 2 of 3 dimensions, while thethao247.vn leads in 0.
Growth Momentum
| bongdaplus.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 18.9M | 12.3M | bongdaplus.vn |
| MoM Change | -23% | +46% | thethao247.vn |
| Avg. Session | 4m44s | 1m10s | bongdaplus.vn |
| Pages / Visit | 2.6 | 1.6 | bongdaplus.vn |
Growth Momentum · Insight
thethao247.vn is growing faster (+46%) but visitors stay 4.1x shorter (1m10s vs 4m44s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| bongdaplus.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Primary Channel | Direct 60% | Search 60% | |
| Bounce Rate | 36.8% | 47.1% | bongdaplus.vn |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
| Keyword | Volume | bongdaplus.vn | thethao247.vn |
|---|---|---|---|
| c1 châu âu | 1.1K | #10 | #9 |
Acquisition Strategy · Insight
bongdaplus.vn acquires users primarily through Direct (60%), while thethao247.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — bongdaplus.vn's higher direct traffic suggests stronger brand recognition or product-led growth, while thethao247.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| bongdaplus.vn | thethao247.vn | Leads | |
|---|---|---|---|
| Global Rank | #3.0K | #7.1K | bongdaplus.vn |
| Category Rank | #12 | #1 | thethao247.vn |
bongdaplus.vn only
thethao247.vn only
Market Position · Insight
Each has untapped markets the other serves: bongdaplus.vn could expand into Australia, Hong Kong SAR China, while thethao247.vn could target Germany, Italy.
Key Takeaways
- •bongdaplus.vn is losing traffic (-23%) despite 18.9M monthly visits. thethao247.vn's +46% growth puts it on a trajectory to overtake.
- •thethao247.vn is growing faster (+46%) but visitors stay 4.1x shorter (1m10s vs 4m44s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •bongdaplus.vn acquires users primarily through Direct (60%), while thethao247.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — bongdaplus.vn's higher direct traffic suggests stronger brand recognition or product-led growth, while thethao247.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •bongdaplus.vn has 1.5x more traffic (18.9M vs 12.3M), though both operate at comparable scale.
- •thethao247.vn is growing (+46%) while bongdaplus.vn is declining (-23%).
- •bongdaplus.vn keeps visitors significantly longer (4m44s avg session vs thethao247.vn's 1m10s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026