thethao247.vn vs thethaovanhoa.vn
Market traction comparison · Updated Jul 2026
| thethao247.vn | thethaovanhoa.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 12.3M | 6.3M | thethao247.vn |
| Bounce Rate | 47.1% | 46.2% | thethaovanhoa.vn |
| SEO & Keywords | 30 | 30 | Tie |
thethao247.vn leads in 1 of 3 dimensions, while thethaovanhoa.vn leads in 1.
Growth Momentum
| thethao247.vn | thethaovanhoa.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 12.3M | 6.3M | thethao247.vn |
| MoM Change | +46% | -9% | thethao247.vn |
| Avg. Session | 1m10s | 0m37s | thethao247.vn |
| Pages / Visit | 1.6 | 2.0 | thethaovanhoa.vn |
Growth Momentum · Insight
thethaovanhoa.vn is losing traffic (-9%) despite 6.3M monthly visits. thethao247.vn's +46% growth puts it on a trajectory to overtake.
Acquisition Strategy
| thethao247.vn | thethaovanhoa.vn | Leads | |
|---|---|---|---|
| Primary Channel | Search 60% | Search 60% | |
| Bounce Rate | 47.1% | 46.2% | thethaovanhoa.vn |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
| Keyword | Volume | thethao247.vn | thethaovanhoa.vn |
|---|---|---|---|
| soi keo bong da hom nay | 1.6K | #3 | #9 |
Acquisition Strategy · Insight
thethao247.vn acquires users primarily through Search (60%), while thethaovanhoa.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — thethao247.vn's higher direct traffic suggests stronger brand recognition or product-led growth, while thethaovanhoa.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| thethao247.vn | thethaovanhoa.vn | Leads | |
|---|---|---|---|
| Global Rank | #7.1K | #11.6K | thethao247.vn |
| Category Rank | #1 | #18 | thethao247.vn |
thethao247.vn only
thethaovanhoa.vn only
Market Position · Insight
Each has untapped markets the other serves: thethao247.vn could expand into Ireland, Netherlands, Germany, while thethaovanhoa.vn could target Singapore, Australia, Hong Kong SAR China.
Key Takeaways
- •thethaovanhoa.vn is losing traffic (-9%) despite 6.3M monthly visits. thethao247.vn's +46% growth puts it on a trajectory to overtake.
- •thethao247.vn acquires users primarily through Search (60%), while thethaovanhoa.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — thethao247.vn's higher direct traffic suggests stronger brand recognition or product-led growth, while thethaovanhoa.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thethao247.vn has 1.9x more traffic (12.3M vs 6.3M), though both operate at comparable scale.
- •thethao247.vn is growing (+46%) while thethaovanhoa.vn is declining (-9%).
- •thethao247.vn keeps visitors significantly longer (1m10s avg session vs thethaovanhoa.vn's 0m37s), suggesting deeper product engagement or stickier content.
- •They share 7 keywords (13% overlap), indicating direct search competition.
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Report based on data from July 2026