theguardian.com vs thethao247.vn
Market traction comparison · Updated Jul 2026
| theguardian.com | thethao247.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 12.3M | theguardian.com |
| Bounce Rate | 47.1% | 47.1% | thethao247.vn |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 2m | — |
theguardian.com leads in 1 of 3 dimensions, while thethao247.vn leads in 1.
Growth Momentum
| theguardian.com | thethao247.vn | Leads | |
|---|---|---|---|
| Monthly Visits | 304.5M | 12.3M | theguardian.com |
| MoM Change | +9% | +46% | thethao247.vn |
| Avg. Session | 3m16s | 1m10s | theguardian.com |
| Pages / Visit | 2.5 | 1.6 | theguardian.com |
Growth Momentum · Insight
thethao247.vn is growing faster (+46%) but visitors stay 2.8x shorter (1m10s vs 3m16s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| theguardian.com | thethao247.vn | Leads | |
|---|---|---|---|
| Primary Channel | Direct 52% | Search 60% | |
| Bounce Rate | 47.1% | 47.1% | thethao247.vn |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
theguardian.com acquires users primarily through Direct (52%), while thethao247.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thethao247.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| theguardian.com | thethao247.vn | Leads | |
|---|---|---|---|
| Domain Age | 32y 2m | — | |
| Registered | Jul 1994 | — | |
| Expires | Jul 2026 | — |
Market Position
| theguardian.com | thethao247.vn | Leads | |
|---|---|---|---|
| Global Rank | #154 | #7.1K | theguardian.com |
| Category Rank | #4 | #1 | thethao247.vn |
theguardian.com only
thethao247.vn only
Market Position · Insight
Each has untapped markets the other serves: theguardian.com could expand into Vietnam, Singapore, Hong Kong SAR China, while thethao247.vn could target United Kingdom, Canada, Germany.
Key Takeaways
- •thethao247.vn is growing +46% while theguardian.com grows +9%. At current trajectory, thethao247.vn could close the traffic gap within 13 months.
- •thethao247.vn is growing faster (+46%) but visitors stay 2.8x shorter (1m10s vs 3m16s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •theguardian.com acquires users primarily through Direct (52%), while thethao247.vn relies on Search (60%). This reflects fundamentally different go-to-market strategies — theguardian.com's higher direct traffic suggests stronger brand recognition or product-led growth, while thethao247.vn's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 24.8x more monthly traffic than thethao247.vn (304.5M vs 12.3M).
- •Both are growing, with thethao247.vn accelerating faster at +46% vs +9%.
- •theguardian.com keeps visitors significantly longer (3m16s avg session vs thethao247.vn's 1m10s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026